The concept of “building an author platform” provokes fear in many writers: Why do we need to be media stars in addition to writing great books? The simple answers: so you can get paid more for your work, get your books into more readers’ hands, and go on to write and sell more books. But building a platform might not be as hard as you think—and it doesn’t necessarily require Today show appearances or millions of social media followers.

Luckily we have publicity expert Brielle Cotterman—who helps clients raise their profiles through books, media, and public speaking—on this week’s episode with some simple, actionable tips to become just a little bit more of a celebrity, at least within your own niche. You might even have some fun along the way.

Resources:

• Brielle Cotterman’s website
• Help a Reporter Out