Getting noticed is becoming increasing difficult in the competitive markets of today. In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic operation. That’s right. In this day and age, you ha

Solopreneur Marketing Plan for the Unemployable

May 23rd, 2016 49m 26s

We'll get into the solopreneur marketing plan later in this post, but first I want to share something. Recently, I realized I’m unemployable. Not employable in the conventional sense, anyway. The good news is that being unemployable doesn’t mea

How Brad Costanzo Will Wrap Your Business In Bacon

May 9th, 2016 45m 56s

If you had a near photographic memory of every marketing strategy you've ever tested, used or even heard of…how strong of a marketer do you think you'd be? We have that guy on the show today. His name is Brad Costanzo, and he is the host of the

Authority Hacks To Increase Website Engagement

Apr 19th, 2016 21m 44s

In today's podcast episode, we go over 6 specific authority hacks to increase website engagement. Press ‘Play” below to start listening now! You’ve probably already created an easy to navigate and informative website with awesome content. Now,

6 Steps To Get New Clients With Authority Content Marketing

Apr 5th, 2016 27m 6s

In today's show, we go over how you can create your first authority content marketing campaign. Authority Content Marketing is a series of content pieces that are specifically designed to increase your authority positioning. This is type of cam

Digital Marketing Checklist for Local Businesses

Mar 29th, 2016 41m 52s

Take the red pill, and you can keep reading this post. Or take the blue pill, leave this site, and stay in wonderland forever. Well…that's a little dramatic, I guess. But one of my top 5 movies, and I'm a big dork. Plus it's my site. 🙂 But se

Get Local Media Coverage For Clients (Or Even For Yourself)

Mar 22nd, 2016 22m 9s

As a marketing consultant, you likely focus on social media, SEO and email campaigns. But do ever think about how to get local media coverage for clients, too? While these are traditional marketing methods are great to develop your client's bra

Become A Contributor for Forbes (And 8 Other Authority Sites)

Mar 15th, 2016 25m 4s

At some point in your professional life, you've probably wondered how to become a contributor for Forbes Magazine. Or maybe Inc, Fast Company, or even Entrepreneur. It's powerful exposure and authority positioning. Every time I write for Entre

A Simple Authority Marketing Offer You Can Test

Mar 8th, 2016 16m 27s

In today's episode we go over a simple authority marketing offer you can make to your existing clients (or even new prospects) today….by just making a “small bet”. What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank

The 7 Apps We Rely On To Run Our Marketing Agency

Mar 1st, 2016 20m 55s

We are living through an extraordinary moment in human history. Technology is advancing faster than ever before. Just a handful of years ago, you were the cool guy if you had a beeper. Now, its impossible to get by with out a smartphone with a

The State of Authority Marketing

Feb 23rd, 2016 28m 52s

Welcome to the State of Authority Marketing Address of 2016. This extremely important episode will cover the 7 most important things you can do in 2016 to position yourself as an expert in your industry. We are living through an extraordinary

The 8 Required Elements of The Perfect Lead Gen Page

Feb 16th, 2016 49m 13s

The first impression your users get of your products and services is typically through some type of lead gen page they land on. Those very pages you’ve been feverishly tweaking away at and — we presume — constantly analyzing. But we’re betting

Vanity vs Positioning

Feb 9th, 2016 24m 22s

Vanity is the reason many think is the reason to work toward influencer status. Julian Casablancas, leader singer for The Strokes said, “” So the reason behind the desire to become an influencer CAN'T be vanity. It must be for POSITIONING. You

Becoming An Influencer On Social Media

Feb 2nd, 2016 51m 2s

In this episode we have Ryan Stewman of HardcoreCloser.com joining us as a guest host. He helps us dig into how anyone can become an influencer using social media. We start off with Brian explaining Hollywood’s proven method of storytelling. T

The New Way To Use Press Releases

Jan 26th, 2016 42m 2s

If you thought Press Releases were dead because the SEO world pronounced them so when Google wiped out their strength as a source of backlinks, then you were probably never using them to their highest and most profitable effectiveness in the fi

How to Stand Out & Get Booked on Radio and Podcast Shows

Jan 19th, 2016 38m 8s

While podcasts have been around for about a decade, there’s been a surge in listenership in the last couple years that’s getting a lot of attention from business owners, celebrities, advertisers, and consumers alike. The percentage of Americans

Book Publishing for the Digital Attention Span Economy

Jan 12th, 2016 35m 6s

In today's episode we talk about how to write and publish a book that can help position you as an influencer for the Digital Attention Span Consumer using the One Problem-One Solution Book Formula…even if you aren’t a writer We have a VERY diff

The Digital Attention Span Content Formula

Jan 5th, 2016 33m 30s

Are you trying to sell with your content..or are you trying to influence? Now, we aren't talking about sales pages or sales emails…you should focus 100% on trying to close the deal in both those cases. But, influencer content isn’t about creati

Focus on Less to Influence More

Dec 29th, 2015 28m 25s

Diamonds, a newborn baby, Spud Webb, dynamite…and even Tattoo from Fantasy Island. Big things can come in small packages. One of these things is the second “Pillar of Authority Marketing” known as micro-specialization. Basically, micro-speciali

4 Instant Influence Triggers For The Digital Attention Span Consumer

Dec 22nd, 2015 44m 10s

Listen to this episode to learn 4 Instant Influence Triggers you need to know to become a powerful influencer in the Digital Attention Span Economy.The post 4 Instant Influence Triggers For The Digital Attention Span Consumer appeared first on

Being an Influencer vs Calling Yourself Expert

Dec 15th, 2015 24m 43s

In Episode 32, we go into how to start positioning yourself as an influencer, the drawbacks of trying to be the expert and how the "Impostor Syndrome" is hurting so many entrepreneurs.The post Being an Influencer vs Calling Yourself Expert app

Becoming an Influencer in the Digital Attention Span Economy

Dec 8th, 2015 23m 24s

In this episode, we begin a new series revealing 7 concise and impactful strategies on how to become an influencer to today’s short attention span consumers.The post Becoming an Influencer in the Digital Attention Span Economy appeared first o

How to Make People Like You

Jul 14th, 2014 28m 25s

On episode #30, we are talking about how to get people to like you. This can apply to anyone in your life, from your family and friends, to business associates and potential clients. The post How to Make People Like You appeared first on Autho

I Hate Selling

Jul 8th, 2014 27m 45s

In episode #29, we are getting into sales around pop culture and how classic successful salesmen are portrayed in movies. This week, we are talking about what most people dread, but is most important in any businesses – sales. Being a salesman

Building Authority with an Email List

Jun 10th, 2014 31m 18s

Last week we talked about getting people to opt-in and capturing their emails. So what do you do next after you build up your email list? In episode 28 we’ll be covering what to do after you've built your email list, how to build authority with