When was the last time you checked your website stats for old pages? If you aren’t checking, you might be missing a veritable goldmine for list building. Today we’re talking about what content upgrades are, how to use them alongside popular con

4 Ways to Repurpose a Video

Apr 11th, 2019 11m 53s

Video takes time, team resources, and money to produce. So you should make sure you’re squeezing every last bit of value out of that video you worked so hard to create! In today’s show, we’re talking about four of our favorite ways to repurpose

How to Write a Great Video Script

Apr 10th, 2019 6m 24s

Want to write an amazing video script? You have to consider more than just the words to say. In today’s episode, we talk about what a video storyboard is, how to plan one using different shots, and whether or not you should script your episode.

The Art of the Blog Post with Lisa Baker

Apr 9th, 2019 9m 34s

Blog posts have been around for a long time, and you’d think that everyone would have it down to an art by now. But the truth is, they don’t. We have a special guest expert, Lisa Baker, joining us to talk about how blog posts are like sonnets a

The Superpowers of Each Multi-Media Content Platform

Apr 8th, 2019 7m 43s

Every multi-media platform has its superpower: blogging, video, podcasting, livestreaming, courses, and books. The trick is to identify your business goals - what you want to achieve - and then decide which superpower you need to succeed. In to

Using Livestreams to Support Other Platforms

Apr 3rd, 2019 7m 54s

Livestreams aren’t just for sales webinars and spouting off random views. In fact, you can make livestreaming one of your most powerful tools for more efficient and effective support across multiple platforms. Think about it: would you rather a

Repurposing Content into Worksheets

Apr 2nd, 2019 7m 5s

We love worksheets. So does your audience, especially when you help them systematize information gathering, prioritizing the right things, and making decisions. A simple set of worksheets can take someone from having no idea what to do to being

Creating a Promotional Calendar

Apr 1st, 2019 7m 51s

You have a content calendar, but that isn’t enough. At least, it’s not enough if you want to see some results and traction from all that content you’re creating! You need a promotional calendar. It can be as simple or complex as you like, but i

Key Messaging for Different Platforms

Mar 29th, 2019 7m 11s

What’s good for your blog isn’t good for livestream, and what’s good for livestream isn’t good for YouTube! So how do you figure out what content is appropriate for each platform, and then create it all without running yourself into the ground?

Should You Pivot or Quit a Content Platform?

Mar 28th, 2019 6m 55s

If you’ve been creating content for a while but you aren’t getting the results you want from that platform (like YouTube, podcasting, blogging, etc.), then it’s time to run it through the Pivot or Quit scenarios to see if you should… well, pivo

Acoustic Treatment for Your Studio

Mar 27th, 2019 7m 26s

Want to know why so many podcasters brag about their microphones but still sound like amateurs on their shows? It’s because even the best microphone can sound awful if you haven’t given your studio a solid acoustic treatment. Today, we talk abo

Turning Your Business Goals into Content Metrics

Mar 26th, 2019 8m 26s

When you start a podcast, a YouTube channel, a livestream series, or any other kind of multi-media content campaign, you’ll have goals. You might be looking for business growth, you might be looking for the esteem of your peers, or you might be

Multi-Media Content Paths

Mar 25th, 2019 9m 13s

What the heck is a multi-media content path? To put it simply, it’s when an audience member clicks a call to action in a piece of your content that takes them to another, relevant piece of content, like clicking a video link from a blog post. W

YouTube Playlists and How to Use Them

Mar 22nd, 2019 5m 30s

YouTube playlists are second-to-none when it comes to growing your platform and your audience, and chances are, you’re missing the biggest hidden benefit. YouTube treats every new playlist as if you released a new video! More than that, the tit

How to Outline a Book in an Afternoon

Mar 21st, 2019 8m 12s

Books, like courses, bring a lot of authority to your personal brand, but who has the time to create them? Actually, you do. In fact, you might already have everything you need for a solid first draft, and in today’s episode, we’ll walk you thr

5 Ways to Promote a Podcast

Mar 20th, 2019 9m 14s

Did you know that social media isn’t the best way to promote your podcast? Did you know email is one of the most effective ways? There are a lot of ways you can get the word out about your podcast, so if you want to know how to get the most res

How to Create a Multi-Media Content Calendar

Mar 19th, 2019 8m 29s

Do you feel panic when you open up a blank page to create a piece of content? How about when you open a 12-month calendar to create your multi-media content calendar? Yes - it can be overwhelming, but there’s a simple-to-execute thought process

How to Troubleshoot Your Own Tech

Mar 18th, 2019 7m 58s

It’s a universal law that, at some point, your tech is going to rebel. Maybe it’s gremlins, maybe it’s a conspiracy, or maybe it’s just user error, but it’s going to happen. You need a strategy - two strategies, actually - to help you prevent w

The Queen of Repurposing with Gayle Lantz

Mar 15th, 2019 13m 55s

Today’s a special day! We have a guest expert, the queen of repurposing, Gayle Lantz. Gayle has created an app, written a book, has speaker handouts and more, but she barely lifted a finger to get that done. How? She looked at the body of writt

What Happens After Someone Converts?

Mar 14th, 2019 7m 22s

Are you wasting your conversions by not having a strong followup? Conversions are only the first step in getting your audience from passive to engaged to paying customer. Not only do you need to deliver on what you promised in your call to acti

What Conversion Looks Like on Different Platforms

Mar 13th, 2019 8m 15s

Conversions are what you need to succeed online these days. What is a conversion? It’s when an audience member does what you tell them to in a call to action... and they become something MORE. When you send an email and they click the link to b

The 3 C's of Great Audio and Video

Mar 12th, 2019 7m 55s

Content, Charisma, and Connection (a.k.a. The 3 C’s) are what make your multi-media presence online exceptional. And you only need to do two of the three really well to succeed! Content is what your episode is about and how it’s presented. Char

Speaking Your Audience’s Language

Mar 11th, 2019 1m 18s

What does it mean to speak the language of your audience? It means you know what phrases they use, what jokes they make, what difficulties they face, and maybe even what they binge-watch on Netflix. Why does it matter? It’s simple: like cliques

How to Choose What Content to Create First

Mar 8th, 2019 8m 7s

Video, blogging, podcasting, livestreaming, books, and courses: you have big dreams, but which one should you chase first? How do you figure out what’s going to get you closest to those dreams while staying sane? It comes down to a few key cons

The Non-Fiction Author’s Secret Weapon

Mar 7th, 2019 7m 26s

What if I told you that an author could use a podcast to: write their book, promote their book, gather material for their book, increase the dialogue and interest around their book, turn readers into dedicated fans, test ideas for new content,