Today's guest Gary Vaynerchuk has been an entrepreneur for as long as anyone close to him can remember. While most eight year olds were learning how to properly squeeze a lemon, he was managing seven lemonade stands across his neighborhood in Edison NJ. When Gary turned twelve, he set his sights on his local mall, where he became something of a legend selling baseball cards on weekends. In high school he joined the family business, a liquor store called Shoppers Discount Liquors that his dad started. It wasn't long before he became obsessed with collecting wine.