In the ever-evolving world of book marketing, podcasts have emerged as a crucial platform for authors to share their stories, build their brands, and connect with readers. 

In this episode of Authors Who Lead, I speak with expert publicist and author Michelle Glogovac to explore the intricacies of podcast pitching and the importance of personal branding in the literary world.

Timestamp:

00:00 Michelle Glogovac, podcast matchmaker, author, entrepreneur.
04:33 Empathy and relationships create hope and inspiration.
07:25 Podcast hosts discuss copy and paste pitches.
10:21 Book coach seeks authentic connections with writers.
14:01 Proud stalker uses info in conversation effectively.
17:55 Chapter 1: Understanding and connecting with clients.
19:12 Identify the target audience and share a personal story.
23:28 Professional speaker shares last-minute TED Talk story.
26:13 Evaluating pitches, struggling to distill expertise.
30:29 Podcast appearances help sell books and attract clients.
34:38 Agent changes, publishing delays, and marketing challenges arise.
37:17 The Author discusses the importance of being media-ready.
39:15 The Media kit should be easily accessible online.
42:36 Encouraging proper conduct in business and content sharing.
45:32 Subscribe for weekly episodes on authors who lead.

Full show notes

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