There are many reasons for auto repair shops to have a podcast. In this episode I’ll present 10 ways an auto shop podcast can be an advantage for your company. As you read these topics I hope you’ll think about your business and ask yourself if having a company podcast is right for you. A goal for your auto shop should be to improve your website SEO and to increase word-of-mouth sharing about your shop. This is a list of ways you could use a podcast to increase your impact in your city. When people need their car fixed they’re going to search for help and answers to their questions. Auto podcasts are a perfect medium for auto owners to learn about maintaining their car. Podcasts are fast and easy ways to be entertained and educated. Let’s discover 10 ways having a podcast for your auto repair shop can help you grow your business.1. Inbound Marketing with PodcastingIn our previous episodes we did a three part series on inbound marketing, which is one of the best SEO benefits of having a podcast. By answering online questions about auto repair and maintenance you can position your company’s website higher in search queries. 2. Podcasting is Like Having Your Own Radio ShowBeing a small business many auto repair shops are approached by media sales people about buying radio or TV advertising. A podcast is like a radio show except that having a podcast means you own the audio content rather than the radio station. 3. Most Podcast Content is Evergreen and Never Becomes Outdated The content you add to your podcast will be evergreen. That means it is working for you on your website, Google, Apple and Google Podcasts, and all the podcast networks 24/7 365 days a year. 4. Most New Cars Have Built in Dashboard Podcast PlayersPodcasts continue to grow in popularity. Listening to podcasts in your car is one of the most popular places to listen. You may not be aware that most car and truck manufacturers include podcast software in their vehicles. 5. Your Listeners and Customers Can Create Audio ContentYou could have a portion of your show to answer car questions that listeners or customers ask you to answer on your podcast. You could have a phone number for them to call and record their question. Or you can have a plugin on your site that allows them to use their computer or mobile phone to record a message.6. Audio Reviews are Great for Social ProofYou could collect customer reviews by having them leave an audio review on your website. With their permission you could play their reviews on your show. Audio recordings are better than written text because when you hear the person’s voice and emotion the review can have more impact.7. Sharing Customer Success Stories Builds Trust Stories on your podcast of times when your employees went beyond the norm and gave extra effort to take care of a customer are great to share. They show the character and values of your company.8. Podcasts Help with Search Engine Optimization (SEO)Podcasting is a great SEO booster for your website. The reason is that every episode is on a page of your site. If you do one episode per week you will add four pages per month. Active websites that are creating high quality content give Google information it can share. 9. Interview Other Businesses in Your CommunityYour podcast will give you the opportunity to interview other businesses in your community. You could interview one of your fleet customers. Once the podcast episode is live you can let him know. Hopefully he has an email list of his clients. You could ask him to share a link to the podcast with his clients via email. That could potentially give your podcast more listeners and possibly get more auto repair customers.10. You Can Establish Credibility and Thought Leadership in Your CommunityAs you share your leadership style and the values of your company in your podcast you will increase your reputation. Being active...