Humans are visual creatures. Ninety percent of the information transmitted to the brain is visual, so it’s no surprise when we say that visual storytelling is being well recognized in this digital era. The brands that take advantage of design, content, and experience to visually tell their stories have the potential to catch prospective users’ attention and keep them interested in their products.In this episode, we interact with Rupambika Khandai, Creative Advisor at EY. With around a decade and a half years of experience, her expertise includes User Experience Design, Branding, Communication Design Strategy, and Visual Storytelling. Let's know more about her journey and experiences in the latest episode of "Avantika Designeering Series", “Decoding Visual Communication Strategy”. You can connect with Rupambika on Twitter @rupambikak. Don't forget to subscribe to our show and share your comments on [email protected]