Research as a tool assists companies to impart a positive customer experience. The practice of effective research enables a wider space for innovation in problem-solving. With the world moving towards a seamless experience and interaction, people demand perfection from their products and services. All of it is validated by analytical information that links the user demands to develop a change in the domain of design. In this episode, we talk to the research leader of WhatsApp Inc., Saswati Saha Mitra. She walks us through her journey from being a statistics analyzer to being a research lead. She shares the importance and benefits of using data in a complex business leading to demand generation by users. You can connect with Saswati on Twitter @SaswatiSM. Don't forget to subscribe to our show and share your comments on [email protected].