The most discernible part of brand engagement is to provoke a relationship between the brand and its customers. The same is nurtured through powerful storytelling that revolves around personal commitment, passion, nostalgia, and intimacy that lights a spark amongst the consumer’s mind. As a communication designer, the ability to empathize and build a voice and identity through visual communication is the ultimate way to not only build a relationship with your consumers but also harness business. In this episode, we got into a conversation with Mayuri Nikhumbh, who leads as the Design Director of Communication at Elephant Design. She tells us about her professional journey from starting as a visual designer to broadening her horizons as a design strategist for effective communication for various brands. She also sheds light on the philosophical side of branding, effective communication, and design strategies. Her achievements include being listed as one of the top 40 GO-Getters in the Creative Media. You can connect with Mayuri on Twitter @mayuri_. Don’t forget to subscribe to our show and share your comments on [email protected]