Nowadays, systems are designed to meet business goals through the impressive features and technological capabilities of software or hardware tools. However, these system design approaches sometimes omit the end-user, which is an essential part of the process. So, is it possible to solve these problems with the help of a user-centered design approach?In this episode, we interact with Gaurav Mathur, VP of User Experience Design at Myntra. His work has been published in prestigious journals and conferences like CHI and Design Issues. Not just that, he has also spoken at the Nasscom Design4India's Design Summit, India Digital Summit, and Product Leaders Forum. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “The Crux of User-Centred Design”. You can connect with Gaurav on Twitter @gauravmathur. Don't forget to subscribe to our show and share your comments on [email protected]