Nowadays, consumers subscribe to a more innovative and personalized experience. To meet the evolving user needs, service providers need to build a strong emotional connection with the users. And not having an emotional understanding can lead to a rift between the user and the service provider. To avoid this, designers need to practice empathy and gain a clear understanding of the constantly evolving customer needs. But how can designers create an emotional connection and foster customer loyalty?

To know more about this theme, in this episode, we interact with Ritesh Rajan, Deputy Vice President - Design at Edelweiss Financial Services Limited. He has over a decade of experience in User Experience Design, Design Strategy, Research, and Project Management. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast", "The Equity of Empathy." You can connect with Ritesh on Twitter @_riteshrajan. Don't forget to subscribe to our show and share your comments on

[email protected]