Have you ever wondered how comedians always know how to make you laugh, even when the world around you is in a state of disorder? In this episode, I connect with Dr. Peter McGraw, behavioral psychologists, speaker, podcaster, and global expert in the scientific study of humor, who shares his take on business from a comedian standpoint. He explains why writing is so important in the business world, why comedians can still thrive in a time of fear and uncertainty, and why you need to understand who your most important customers are and focus on them. Tune in and learn more about the business world from a different perspective. 

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In this episode:

- How a 1-800 automated number can build a wall for you and why you should have an automated message 

- Why you need to condense your ideas onto one page to see if they’re worth spending your time on and what you need to include on this one page

- Types of jobs that will always need people and why you need to look for a job that rewards you for BREAKING rules rather than following them

- How to use a reversal and how that will help you thrive during chaos

- Why you will always have haters but you should focus more on people who love you

Resources: 

• Shtick to Business
• Antifragile: Things That Gain from Disorder 
• The Humor Code

Connect with Dr. Peter McGraw: 

• Website
• Twitter
• LinkedIn

Connect with Luis:

• Website
• Instagram
• Facebook Group
• Facebook

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy