If you are considering launching a branded podcast but aren't sure where to start, this is the podcast for you.

Our guest is Allan Grego from Moneris, one of the largest payment processors in Canada. A few years ago, Allan came up with the idea to start a podcast called "Yes We Are Open" that would showcase small businesses that use Moneris. In this podcast, Allan discusses the challenges he faced getting merchants on board at first and how focusing on compelling storytelling helped overcome those objections.

The podcast has been a huge success. After refining their promotion strategy in the second season, Allan saw downloads skyrocket. Even better - some new merchants signed up with Moneris just so they could be featured! Allan shares the promotion tactics that worked best.

You'll also learn how the podcast has given Moneris an entirely new level of personality with their customers. He explains how they measure impact beyond just downloads too. 

If you've been wondering how to launch a branded podcast but in a way that really moves the needle for your business, this episode is a must-listen. You'll walk away inspired and with new ideas to consider. Give it a listen now!

THINGS WE SPOKE ABOUT

01:20 Understanding your brand message 

02:40 How podcasting lets your brand personality shine 

04:29 Using podcasting to communicate with your internal team 

05:52 The process of finding guests 

07:36 Attracting listeners through storytelling 

09:45 Channels to use to promote your podcast 

11:35 Why measuring podcast success isn’t all about numbers 

13:59 Advice for marketers considering podcasting 
 
 

QUOTES

The impact of a podcast is you're in somebody's ear for a certain amount of time, they are actively listening. They're listening because they're interested in what you have to say, so we're getting a very niche audience. Every brand is looking for that targeted audience to market to - Allan Grego 

I do ask all of our business owner guests if Moneris did anything to help them, but other than that it's all about them. The more genuine I am about listening to their story, the listener gets their story. It shows our personality as a business. - Allan Grego 

We thought we’ve got to fish where the fish are, if you want to advertise a podcast, you should probably be advertising on other podcasts. - Allan Grego 

Yes, We Are Open is showing off the personality of the company. Listeners feel like they know a little bit about the culture of the company because they've listened to our show. - Allan Grego 

We are getting some people switching to Moneris because they want be on the podcast - Allan Grego 

Find a way to represent your company without being a sales pitch. Why would anyone voluntarily tune into a 2031 hour long commercial for your company? Find a way to entertain or educate,  provide some kind of value.  - Allan Grego 

GUEST DETAILS

Allan Grego is Emerging Channels Communication Manager at Moneris, and is producer and host of the award-winning 'Yes, We Are Open' podcast and 'Just Good Business' podcast. 

“Yes, We Are Open” is a podcast that tells the stories of small businesses in Canada, their successes, failures and what we can learn from them. Allan travels the country to tell these stories of challenge and perseverance. Whether you’re a small business owner yourself, or you’re thinking of starting one someday, these cautionary and motivational stories will provide you with the lessons and inspiration to help you on your way.

Linkedin: www.linkedin.com/in/allan-grego-98362021 
Allan: https://found.ee/algrego 
Podcast: https://podfollow.com/1582710578/view

MORE INFORMATION

If you would like to find out more about how a brand podcast could work for your business visit our website www.dustpod.io. 

You’ll find guides on how podcasts work specifically for brands, along with lots more examples of award winning brand podcasts to inspire you. Working with us means you do all the fun stuff, and we do everything else. Find that information on our website www.dustpod.io.  

KEYWORDS

#businesspodcast #brandpodcast #awardwinners #storytelling #audience