Marketing not-for-profit organisations can be challenging. You don’t have big brand budgets but arguably your message is more important.
Today we hear about successful podcast strategies used by Childhood Cancer Ireland for engaging their audience, increasing awareness and empowering support.

Our guest Fionnuala Murphy is a Certified Digital Marketing Professional (CDMP) with 20 years experience in the sector. She launched CCI’s hugely successful ‘Gold Ribbon Conversations’ podcast which is now in its seventh season and has won recognition from the Irish Podcast Awards. 

Fionnuala shares how she started the ball rolling with one incredibly simple question, where the podcast adds value to the organisation and how she got such powerful and personal stories from guests.

THINGS WE SPOKE ABOUT

• How well stories work for brands and organisations
• Importance of authenticity and connection
• Utilising existing channels for bigger impact
• Why consistency wins
• Measuring success beyond numbers

GUEST DETAILS

Fionnuala Murphy has an amazing track record in communications and fundraising in the not-for-profit sector. Her experience spans some of the most well-known organisations including GOAL, National Council for the Blind Ireland and Childhood Cancer Ireland. She is a full member of PRII and a Certified Digital Marketing Professional (CDMP).

Find her on Linkedin:  https://www.linkedin.com/in/fionnuala-murphy-06621b27/
Listen to the podcast here: https://childhoodcancer.ie/podcasts/

 
MORE INFORMATION

If you would like to find out more about how a brand podcast could work for your business visit our website www.dustpod.io. 

You’ll find guides on how podcasts work specifically for brands, along with lots more examples of award winning brand podcasts to inspire you. Working with us means you do all the fun stuff, and we do everything else. Find that information on our website www.dustpod.io.  

QUOTES

I had this idea. Let's do a podcast. I didn't want to be too greedy because we were looking for favours, so I started asking for just one podcast. Luckily, I found our host is Sinead who supported me with all the background stuff as to how to set it up, what platform to use, how to get it out there. My job was is to find the stories, find the guests, and make sure they're happy sharing their story.
Fionnuala Murphy speaking about how she got started.

It's really important to us that people are at ease, because we're asking them to share a very vulnerable time in their lives, be it currently or in the past. They need time to consider it. Time to think about it. Time to think about how they want to frame things and how much they're willing to share.
Fionnuala Muphy on how she gets more by preparing podcast guests well. 

For me, it was very much about the mechanics of it. How am I going to get this across the line? Who can work with us? Who knows what they're doing? Who can we trust? For somebody else, I would say focus on the content and what is it that you want to say.
Fionnuala Murphy on 

KEYWORDS
#podcast # awardwinners, #evergreen #content #cancer #notforprofit #dustpod #brands