Nowadays, it's common for a web server to be fronted by a global content delivery service, such as Amazon CloudFront, to accelerate delivery of websites, APIs, media content, and other web assets. Website administrators and developers want to generate insights in order to improve website availability through bot detection and mitigation, by optimizing web content based on the devices and browser used, by reducing perceived latency by caching a popular object closer to its viewer, and so on. In this session, we dive deep into building an end-to-end serverless analytics solution to analyze Amazon CloudFront access logs, both at rest and in transit, using Amazon Athena and Amazon Kinesis Analytics, respectively, and we generate visualization insights using Amazon QuickSight. Join a discussion with AWS solution architects to learn more about the various ways to generate insights to improve the overall perceived experience for your website users.