The brilliant Vikki Ross joins me on the show to discuss why tone of voice is important in your messaging. I really enjoyed this one and learned a LOT.
Vikki has been writing copy for major global brands for 24 years. She specialises in branding and tone of voice and travels the world telling businesses how to talk. They ask her to - she doesn't just turn up and shout through their window.
She mentors at the most-awarded ad school, School of Communication Arts 2.0. She judges at international industry award competitions. She runs copy masterclasses for D&AD and speaks at global events. On Twitter, she created #copywritersunite - a hashtag to support and celebrate copywriters.
Creative Equals named her one of the industry's Top 30 Female Creative Leaders, The Dots named her one of the Top 100 Trailblazers redefining the creative industry and Women in Marketing gave her a Special Award for Outstanding Contribution to Marketing.
In this episode, we discuss:
...and more!
As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!
Useful Links:
Podcast Anchor Page: https://anchor.fm/azeemdigitalasks
My Twitter page: https://twitter.com/AzeemDigital
My website: https://www.iamazeemdigital.com/
Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/
Vikki's Twitter: https://twitter.com/VikkiRossWrites
Vikki's Article: https://www.linkedin.com/pulse/bit-branding-vikki-ross
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