Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive

Released Thursday, 28th April 2022

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Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at Directive

Thursday, 28th April 2022

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In our 35th episode, Olivier talks category creation with two B2B leaders from the sales commission software and performance marketing categories.

Panelists for this episode include Anna Fisher, CMO of Spiff and leader behind the sales commission software category, and Garrett Mehrguth, CEO of Directive and leader behind the performance marketing agency category.

You'll walk away from this episode with an understanding of demand generation, inbound marketing, and analyst relationships.

BONUS! Garrett tells us why he wants to learn how to code.

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From The Podcast

B2B Category Creators with Gil Allouche

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully.This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

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