In our 16th episode, Gil talks about category creation with two B2B leaders who have shaped the data privacy management and strategic narrative categories.

Panelists for this episode include Daniel Barber, CEO & Co-founder at DataGrail and one of the influencers behind the integrated privacy solution category, and Andy Raskin, Strategic Narrative Consultant to CEOs.

You'll walk away from this episode with a greater understanding of storytelling, market research, and product development.

BONUS! Andy shares a strategy you can use to transform complicated product messaging into simple stories.