Rhonda Walker, CMO at ITRenew, and Doug Camplejohn, CEO at Airspeed

Released Friday, 15th October 2021

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Rhonda Walker, CMO at ITRenew, and Doug Camplejohn, CEO at Airspeed

Friday, 15th October 2021

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In our 23rd episode, Gil talks category creation with two B2B leaders from the IT lifecycle management and remote employee management categories.

Panelists for this episode include Rhonda Walker, CMO of ITRenew and leader behind the IT lifecycle management category, and Doug Camplejohn, CEO of Airspeed and leader behind the remote employee management category.

You'll walk away from this episode with an understanding of market research, innovation, and strategic thinking.

BONUS! Doug shares the litmus test he uses when making hard decisions.

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From The Podcast

B2B Category Creators with Gil Allouche

In this new podcast, Gil Allouche, CEO of Metadata.io, interviews groups of founders and leaders who were instrumental in blazing the path to new software categories. We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully.This podcast is sponsored by Metadata.io, the first demand generation platform for B2B marketers who need to get closer to revenue.

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