What experiences can you bring to inform your current role? 

Genefa Murphy is the CMO of Five9, but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, Genefa draws inspiration from her previous experiences to inform how she operates in her current role. 

In this episode Genefa shares the value of understanding different perspectives and surrounding yourself with those who can educate you.

What does Genefa think it takes to be a B2B Difference Maker? Tune in to find out.

Resources:

Genefa’s Walk-up Song: Personal Jesus by Depeche Mode