In this episode we hear from Mark Goren, CEO at Point to Point.

Mark shares...

1. Left and right brain - both work together

2. Focus on creating buying emotions-- data can inform that conversation to comprehend aspects of the buyer journey, not create emotion.

3. Stop saying the word "content"

4. A disconnect between b2b tech and b2b industrial

5. People are raising their hands much further in the buying process - connect the brand stores to the data to get better insights, to tell better stories, and drive better results

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