In this episode, Logan shares 4 formulas for naming your podcast so that it speaks directly to your ideal buyers.
These include:
1) Ideal buyer’s industry + ideal buyer’s role
2) Ideal buyer’s industry + generic role
3) How to + what your ideal buyer is responsible for doing
4) Optimal characteristic + type of business your ideal buyer runs/works in
Remember, you should have at least 2 goals with your B2B podcast:
strategic relationships with your guests
attracting listeners
When your show has a clear name, you'll be setting yourself up to achieve both of those goals.
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