Account-based Marketing (ABM) featuring Andy Bacon
Account-based Marketing (ABM) featuring Andy Bacon
Account-based Marketing (ABM) featuring Andy Bacon
This episode features one of the international leading experts in B2B Marketing Andy Bacon from London. Andy will author an article on ABM what he considers as a strategic topic with many challenges. With his over 30 years in B2B marketing he knows what he is talking about, even though getting into marketing was an "accident". Find out if ABM is an IT topic and what ABM and Key Account Marketing have in common. Take a look behind the scenes of ABM and get some first insights into Andy´s article.
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From The Podcast
B2B Marketing - A Guidebook for the Classroom to the Boardroom
This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that new B2B marketing book. Your host is the Chief Editor and international recognized and awarded marketer Uwe Seebacher. Join in and have fun!Self-assess your marketing for free: https://www.iqsn.de/L60/cawi/mrc_20_EE_MRAV2/1_1_1/DE.php?UUID=mcy-Art Support this podcast: https://podcasters.spotify.com/pod/show/b2bmarketingguidebook/supportJoin Podchaser to...
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