Buyer Centric Content Approach featuring Alexandra Ender from HILTI Group
Buyer Centric Content Approach featuring Alexandra Ender from HILTI Group
Buyer Centric Content Approach featuring Alexandra Ender from HILTI Group
In this series Uwe chats with a proven digital marketing manager. Listening to Alexandra Ender, one might think that her Buyer Centric Content Approach is actually quite simple. But, as we all know, simplicity is what makes it complicated. And many a clever person has said that intelligence consists of expressing complicated things in simple terms. Tune-in, enjoy the podcast and learn some interesting details about this article, which describes and presents this innovative approach in writing for the first time ever.Happy listening!
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From The Podcast
B2B Marketing - A Guidebook for the Classroom to the Boardroom
This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that new B2B marketing book. Your host is the Chief Editor and international recognized and awarded marketer Uwe Seebacher. Join in and have fun!Self-assess your marketing for free: https://www.iqsn.de/L60/cawi/mrc_20_EE_MRAV2/1_1_1/DE.php?UUID=mcy-Art Support this podcast: https://podcasters.spotify.com/pod/show/b2bmarketingguidebook/supportJoin Podchaser to...
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