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B2B Marketing - A Guidebook for the Classroom to the BoardroomEpisode from the podcastB2B Marketing - A Guidebook for the Classroom to the Boardroom
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Content Optimization Enablement (Part 2) featuring Mark Herten and Jonathan Barrett from Publitek

Content Optimization Enablement (Part 2) featuring Mark Herten and Jonathan Barrett from Publitek

Released Thursday, 18th June 2020
Good episode? Give it some love!
Content Optimization Enablement (Part 2) featuring Mark Herten and Jonathan Barrett from Publitek

Content Optimization Enablement (Part 2) featuring Mark Herten and Jonathan Barrett from Publitek

Content Optimization Enablement (Part 2) featuring Mark Herten and Jonathan Barrett from Publitek

Content Optimization Enablement (Part 2) featuring Mark Herten and Jonathan Barrett from Publitek

Thursday, 18th June 2020
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In this second part of the coffee talk with Mark and Jonathan the new process framework is being discussed in regard to performance management and return on investment. Uwe will also evolve with Mark and Jon on how to change the position from being driven by Google algorithms and get into the driver postition.

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Send in a voice message: https://podcasters.spotify.com/pod/show/b2bmarketingguidebook/messageSupport this podcast: https://podcasters.spotify.com/pod/show/b2bmarketingguidebook/support

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B2B Marketing - A Guidebook for the Classroom to the Boardroom

This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that new B2B marketing book. Your host is the Chief Editor and international recognized and awarded marketer Uwe Seebacher. Join in and have fun!Self-assess your marketing for free: https://www.iqsn.de/L60/cawi/mrc_20_EE_MRAV2/1_1_1/DE.php?UUID=mcy-Art Support this podcast: https://podcasters.spotify.com/pod/show/b2bmarketingguidebook/support

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