Putting on our analytics cap to ensure efforts contribute to the bottom line for clients, the Arketi team is embarking on a journey to better understand the metrics that matter most in B2B technology marketing. To do this, we’re speaking with some of the smartest industry experts measuring marketing and communications.To kick off our Measurements that Matter series, we spoke with Katie Delahaye Paine, best known as The Measurement Queen, to discuss measurements for PR.