Predictive analytics
Released Friday, 11th November 2016
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Predictive analytics
Predictive analytics
Friday, 11th November 2016
Good episode? Give it some love!
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According to a survey of B2B marketers, the vast majority of leads never get past sales When performance is measured by revenue. One-third of marketers looking to find a way to make their leads better currently use some type of predictive analytics tool. Tune in to learn more.
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B2B Marketing Minute
B2B Marketing Minute is packed full of ways business-to-business (BtoB) technology organizations can generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Brought to you by Atlanta-based Arketi Group, a high-tech business-to-business marketing and public relations firm, this podcast series covers BtoB best practices, ideas and news from branding, positioning, and messaging to advertising, web 2.0 and online marketing. Arketi's experienced marketing and PR team helps marketers focus on what really matters: first, craft and deliver a compelling message that resonates with the market; then, create an environment where Sales has what it needs to sell. In the end B2B Marketing Minute showcases how marketing generates revenue.Join Podchaser to...
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