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B2B Marketing Needs Don Draper

True

B2B Marketing Needs Don Draper

A weekly Business and Marketing podcast
Good podcast? Give it some love!
B2B Marketing Needs Don Draper

True

B2B Marketing Needs Don Draper

Episodes
B2B Marketing Needs Don Draper

True

B2B Marketing Needs Don Draper

A weekly Business and Marketing podcast
Good podcast? Give it some love!
Rate Podcast

Episodes of B2B Marketing Needs Don Draper

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Welcome back to B2B Needs Draper, where we delve into the art of B2B marketing and chat with industry leaders to gain insights into their strategies. In this episode, we speak with Sumi Shukla, the Vice President of Marketing at Riverbed Techno
Welcome back to B2B Nissan Draper, the show that's as irresistible as Don Draper’s pitch. Today we are speaking with Emma Ruffy, the former VP of marketing for EMEA at Cisco. With a career spanning nearly two decades at Cisco, Emma has witnesse
Welcome back to another exciting episode of B2B Needs Don Draper, the podcast that brings creativity and inspiration back to B2B marketingToday we have a very special guest joining us - David Gentle, the Global Head of Message and Insight at Fu
Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing. In this episode, we talked to Kristin Owens, VP Corporate Marketing at Checkpoint Software. Kristin talks about how the leading supplier of cybersecurity
Welcome back to "B2B Needs Don Draper," the show that puts the martini back in marketing. We have a special double-feature episode that dives deep into the world of B2B marketing and the often-neglected power of branding.Our first guest is Davi
Welcome back to B2B Needs Don Draper! In this episode, we dive into the golden age of B2B marketing and why it's an exciting time for businesses in this space. Our two distinguished guests, John Watton, VP of Marketing at VMware, and Richard Pa
Jose Pepe Gorbea is an inspirational leader guiding HP's pursuit of revolutionizing digital packaging technology across the globe.Jose is head of Brands, Agencies, and Sustainability Innovation at HP and manages an international team focused on
Carolyn Henry is VP, CMO of Americas Regional Marketing at Intel and is the driving force behind their captivating marketing activations. Leading a team of over 70 marketers, she oversees strategies for consumer, commercial, gaming, and enterpr
Kerstin Koder is Head of Marketing EMEA at SAP. SAP was named the most valuable brand in Germany by BrandZ™ and is also recognised as the most valuable brand in Europe.Kerstin has more than 20 years of experience as a B2C & B2B marketer and lea
Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing. Prior to this role,
Justin Garrett is the Global Head of Brand and Digital Marketing at Broadridge, a global fintech leader with $5 billion in revenues, handling millions of daily trades.Before leading this operation, Justin held roles at Accenture, JP Morgan Chas
Jennifer Garcia spent five years as the head of integrated marketing at Instagram. Before this, she held senior roles at Google and Nokia.She has fifteen years of experience in both B2B and B2C marketing. During this time, Jennifer has collated
Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. As a natural storyteller, Brian also uses creative c
Mark Choueke is author of the new book ‘Boring to Brave’. Mark has spent over 20 years at the heart of B2B marketing. Over that time, he’s helped grow more than 50 B2B technology companies across the world and was formerly the editor of Marketi
Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes.Sara is a creative marketing leader with more
Richard Parsons and Cos Mingides are the co-founders of True, which was recently named B2B Creative Agency of the year - and the brains behind the B2B Needs Don Draper podcast. The last year of the podcast has welcomed some fantastic guests fro
Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.Using creativity and self-deprecating humour,
Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver world-class experiences.Mariska comes to us with d
Danielle Regan is the Director of Marketing and Communications at Mace, a construction company at the heart of the built environment.  Mace connects expertise across the entire property lifecycle for the benefit of their clients, communities an
Nikki Stenson is a senior global marketing leader who has led marketing functions at Oracle, Macafee, and TIBCO. For Nikki, it’s all about relationships - whether working with sales teams, suppliers, partners or colleagues, success for her has
Cos Mingides is the Co-founder and Head of Effectiveness at True, which was named B2B Creative Agency of the year in 2022 by the Association of National Advertisers. True is in the business of making a difference. They harness data-driven and c
Nick Copson is the B2B Marketing Director at Reach plc, the UK's largest news media company with an audience of over 48 million people. Nick has launched new publications and apps across the UK and managed teams with large budgets across online
Martin Harrison is the Strategy Director at True. Before joining True, Martin was Strategy Partner at Wunderman Thompson. He’s also held senior positions at Huge and TMW.Martin has been helping brands of all sizes grapple with the challenges an
Michael Bouteneff is the Director of Integrated Marketing Strategy at SVB, (which was formerly known as Silicon Valley Bank). SVB helps founders of high-growth tech businesses achieve their often ambitious goals.Michael has a background in grow
Isobel Sita-Lumsden is the Head of B2B Marketing Europe at TikTok. Prior to this, she held senior roles at Time inc, AOL and Verizon Media. Isobel is a creative and strategic marketer, passionate about big media brands and driving business grow
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