In this episode of B2B Nation, we talk to Lindsay Tjepkema, CEO and co-founder of Casted, about using podcasts as part of your content marketing strategy.

If you’re considering launching a podcast for your B2B brand, or if you want to improve the podcast you’re currently creating, Lindsay has some tips for you. Our conversation covers how to create a compelling podcast for your audience, as well as how to make your show an effective part of your content marketing mix.

Episode Guide

1:44: Lindsay’s first “podcast moment”

3:48: What explains the sudden popularity of the podcast format?

6:20: How did podcasts fare when people weren’t commuting?

7:50: What’s the state of the branded podcast world?

11:50: How do podcasts stack up against other content formats?

15:14: Dealing with objections to podcasts as a marketing tactic

20:49: What do B2B listeners want to get from podcasts?

23:00: How do you choose a host for your B2B podcast?

26:25: What is Lindsay’s favorite tool, the one she can’t work without?