In today's fast-paced business landscape, employee advocacy is quickly becoming a core part of how B2B companies go to market.

However, rolling out a company-wide program can be daunting and there are several common barriers to success.

Join Joe Morris, global B2B social media and employee advocacy leader at Capgemini, and Tribal Impact’s Sarah Winter, who'll explore what it takes to embed employee advocacy on a large scale. We'll be covering:

• How do you mobilise employee advocacy on a large scale?
• The main barriers to a successful employee advocacy program
• Tips to embed a digital culture globally