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How HR Can Win On Social Media With Maya Tsankova From Coca-Cola HBC

How HR Can Win On Social Media With Maya Tsankova From Coca-Cola HBC

Released Wednesday, 8th February 2023
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How HR Can Win On Social Media With Maya Tsankova From Coca-Cola HBC

How HR Can Win On Social Media With Maya Tsankova From Coca-Cola HBC

How HR Can Win On Social Media With Maya Tsankova From Coca-Cola HBC

How HR Can Win On Social Media With Maya Tsankova From Coca-Cola HBC

Wednesday, 8th February 2023
Good episode? Give it some love!
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Almost 6 in 10 employees choose a workplace based on shared values (Edelman).

Join Tribal Impact's Sarah Goodall, who spoke with Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, about the connection between HR, digital culture, employer branding, and social media. 

We discussed:

  • Coca-Cola HBC's employee advocacy journey
  • Rolling out an Employee Advocacy tool
  • The challenges of scaling a global program
  • The relationship between employer branding and talent acquisition
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