The Power Of Employee Advocacy At IBM
Released Wednesday, 27th September 2023
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The Power Of Employee Advocacy At IBM
The Power Of Employee Advocacy At IBM
Wednesday, 27th September 2023
Good episode? Give it some love!
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76% say they’re more likely to trust content shared by individuals over content shared by brands (Adweek).
Join Tribal Impact’s Sarah Goodall, and Nada Alkutbi from IBM, who'll be discussing IBM's approach to employee advocacy and how it fits into IBM's wider social strategy. We'll be covering:
- What does employee advocacy mean for IBM?
- IBM's three-tiered approach for identifying and supporting advocates.
- Tips for launching and scaling a sustainable employee advocacy program.
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From The Podcast
B2B Social Growth: Presented By Tribal Impact
Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall, Justyna Brownbridge and Sarah Winter from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.Join Podchaser to...
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