Why would people follow me!

I've been watching a lot of YouTube videos about growth recently. I produce my content mainly because I enjoy doing it but I once saw a reel that said the following;

Find a way to make money doing the things you enjoy the most then you will never have to go to work again.

With this in mind and with going part-time with my main job, I am keen to try and make money from the content creation I do. This would not necessarily be due to making ends meet financially but from the point of view that the next step with my content creation is to start looking at collaborations and sponsorships.