Perceived value is extremely subjective. What may mean nothing to you may mean the whole world to someone else.

That's what I realized from my childhood experience - putting in those soda cans in exchange for money just to get by.

So in this week's episode, I want to talk about the importance of perceived value when pricing your physical therapy service.

I share how most clinicians struggle with raising their pricing, the best pricing strategy (that really has worked for me through these years), and some guide questions before raising your prices.

Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

How value is extremely subjective (00:16)

What they're capable of vs. what they cannot do (02:35)

The best pricing strategy (03:36)

Guide questions before raising your prices (05:53)

Additional Resources:

- Grab your FREE copy of The Ultimate Blueprint for ACL Mastery here

- Follow me on Instagram here

- Join my Facebook Group here

- Subscribe to my YouTube channel here

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Badass Clinicians Podcast is a podcast dedicated to helping physical therapists be successful in their field and making the most out of their lives.

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