In this conversation, Dr. Natty Bandasak and Chestin Salisbury discuss the growing pains of running a business and the importance of having frameworks and systems in place to address challenges. They highlight the need for a strong marketing message and brand identity to attract the right leads and customers. 

They emphasize the importance of taking ownership of problems and constantly refining the messaging and branding to connect with the target audience. They also draw lessons from successful companies like Tesla and Costco, who prioritize customer satisfaction and brand integrity. The conversation explores the importance of clarity, ethics, and the right team in growing a successful business. It emphasizes the need to do the right thing, not the easy thing, and to stay true to core values. 

The discussion highlights the significance of having a clear marketing message and understanding the ideal customer. It also emphasizes the importance of hiring the right people who align with the company's mission and values. The conversation concludes by emphasizing the need for a winning culture, a championship mindset, and the willingness to constantly level up.