Psychologist Caroll Dweck joins the booth to talk about the psychology of attraction, love, and business. 

• (0:00)- Caroll Intro & Candy Tasting: Oh Nuts! Most Popular Candy (Sugar coated Twerps??) 
• (5:43)- Psychology of beauty and attraction; how the 'Halo Effect' helps beautiful people. Self fulfilling prophecies; do opposites really attract? How do you feel when you see someone beautiful?
• (20:11)- Sexual fantasies: Why people crave threesomes, novelty, and role playing in the bedroom. Is monogamy natural for humans? Why do people like BDSM and pain?
• (33:06)- Sexual Orientation: Nature vs. Nuture?

• (38:37)- Marketing Psychology: how to draw consumers to your brand. How much does Google & Facebook know about us? How do consumers make decisions? How does price influence our perception of value? 
• (52:49)- What motivates buyers: loss aversion, story telling & visualization.
• (61:07)- Psychology of negotiation: mirroring, the power of the word 'NO'. Are salespeople and psychologists manipulators? How to find the 'Black Swan'.
• (74:15): Psychology of leadership, how to motivate employees

• (84:10)- Baked Takes Activity: 5 Second Summaries