This episode of the Balance Beam Podcast has a lot of pop as Naketa welcomes Popcorn Productions Founder and CEO, Deborah Asseraf to the show. After working for three years at ABC Television coordinating large-scale galas & concerts, Deborah decided she had her fill of cookie cutter events and started Popcorn Productions in 2013. Popcorn Productions strengthens positioning by making business owners distinct from the competition and then creates unique experiences targeted at current and past clients resulting in upsells, new business and an increase in loyalty. Topics discussed include the worth of referrals, business remedies found in stillness and what you can find when you put your smartphone on timeout. All this and much, much more on this edition of the Balance Beam Podcast.