Bonus Feature – Bananas Marketing During COVID-19 With Kara Heater
BonusReleased Monday, 13th April 2020
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Bonus Feature – Bananas Marketing During COVID-19 With Kara Heater
Bonus Feature – Bananas Marketing During COVID-19 With Kara Heater
BonusMonday, 13th April 2020
Good episode? Give it some love!
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The COVID-19 Pandemic has brought out so many changes to the way we do business. In particular, business marketing has seen a sudden shift in the way it now reaches out to the audience. As opposed to overt advertising practices, businesses have now been providing levity, light, and encouragement. In this episode, Jared Orton brings out the person behind the Fans First Experience marketing, Kara Heater, to talk about the business from a marketing perspective, most especially the case of bananas marketing during this COVID-19 situation. Take a deep dive behind the marketing scenes of the show and grab a lesson or two about how to go about it in yours.
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Bananas For Business
Bananas For Business helps businesses turn their customers into fans and those Fans into their biggest marketers. Welcome to the Bananas For Business podcast, hosted by Jared Orton, where we help you create exceptional customer experiences to build loyal and raving fans.After more than a decade of learning what frustrates fans about the baseball industry, Fans First Entertainment has truly flipped the script for what fans expect when they come to a Savannah Bananas game at Grayson Stadium. The Fans First team has been featured on MSNBC, Entrepreneur Magazine, ESPN, and more for the captivating, sold-out baseball circus experience in Savannah, GA. Putting the mantra “Fans First. Entertain Always.” into action, the Savannah Bananas have become experts in providing remarkable customer experiences and are a prime example for companies looking to turn their customers into fans. By strategically identifying friction points in their customers’ average experiences, the Bananas have learned to stop doing what their customers hate and go all-in on intentionally mapping memorable experiences for their fans. Fans First Entertainment focuses on their core values of the Fans First Way to Always Being Caring, Different, Enthusiastic, Fun, Growing and Hungry.Fans First Entertainment and the Savannah Bananas realized money was being wasted on marketing and that creating an experience where the customers do the marketing for you could pay dividends. The Fans First Experience podcast will give you the road map on how to implement the Fans First Experience in your business and create fans for life. The approach is simple. Whatever is Normal, do the exact opposite.Fans First Entertainment exists to bring a Fans First mentality to the world. Jared, team owners Jesse and Emily Cole, and the rest of the team do that by entertaining hundreds of thousands of fans with the world-famous baseball circus, The Savannah Bananas, and by teaching other businesses the Fans First Experience. Love your people more than you love your customers and love your customers more than you love your product.Bananas For Business doesn’t just work for a crazy baseball team. This process has been shared with Banks, Real Estate teams, Service-Based Businesses, Media Publishers, Home Builders, Accountants, B2B teams, HVAC, Event Planners, Non-profits, Freelancers, Schools, Car Dealerships, Churches, Medical Groups and more. When businesses begin to re-imagine the customer experience, transformation can happen in any industry.People are tired of being advertised to and will be influenced more by an amazing experience over traditional marketing. People are starving for great experiences and businesses can truly set themselves apart from their industry by winning on experience. A little bit better product at a little bit cheaper price no longer is enough to set businesses apart from everyone else. Customer experience will be the determining factor for most customers when it comes to deciding on a business. People will be willing to spend more and tell others about your business if you provide them a remarkable experience.Don’t miss out on this opportunity to learn more about how to create raving fans for life! Welcome to Bananas For Business.Join Podchaser to...
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