Chris Bates
Bank Marketing ShowEpisodes
Episodes of Bank Marketing Show
Mark All
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Chris and Dan dive into the ever-evolving landscape of AI in banking. Drawing from their experiences, they shed light on the prevalent use of AI and its transformative impact on marketing strategies within the banking sector. They emphasize the
Chris and Dan dive into the impact of a bank's team structure on its marketing operations. No matter the size of your bank or credit union, there are a few key things to keep in mind when structuring the marketing team. In this episode, Ch
In this episode, we dive into the importance of incorporating video into bank marketing strategies. We highlight the power of storytelling through video content and how it can create a more engaging experience for your audience. We stress the s
Content marketing is an oft-misunderstood thing – most banks just produce blog posts about financial topics, and sometimes collect them into a periodic newsletter. But are you really adding value to your customers with a blog post on “the diff
SEO is a powerful but often misunderstood tool to improve your bank’s rankings on search engines – which translates directly into being found, especially among younger, digital-first generations. In fact, search rankings are one place that it’s
Digital advertising has never been more important for community banks – it’s one of the easiest ways to make your brand more visible to younger customers, who spend the most time online. For many banks, digital ads have become a first conversa
Community banks, it’s time to stand out from the crowd. Rebrands are no small feat – and to make them successful, lots of parts need to align in order to develop something that no other bank can replicate. In this episode, we interview Jeff McC
We’re returning with the fourth episode of the Major Marketing Challenge Series – where we discuss the biggest problems facing bank marketing teams. In our work with banks, we find that many teams end up spending time on tasks that don’t add t
We’re returning with the third episode of the Major Marketing Challenge Series – covering the risks of scattered marking tactics. In this episode, we discuss the common struggle of scattered marketing in the banking industry. We emphasize the
We’re kicking off the second episode of the Major Marketing Challenge Series – covering the unexpected power of proactive marketing in banking. In this episode, we dive into the challenges of proactive versus reactive marketing in the banking i
We’re kicking off a new set of episodes called the Major Marketing Challenge Series – covering solutions to the big picture challenges that we see most commonly in our work with community banks and credit unions across the country. In this ep
Almost all community banks today struggle with attracting younger people to replace deposits that leave due to an aging customer base. Countless articles, keynote speeches, and podcasts have been devoted to learning how to connect with Millenni
As we wrap up 2023, we reflect on some of the highlights and takeaways we had on the show this year, and pull out a few gold nuggets for you to take into 2024. We're truly thankful for all you listeners and viewers for tuning into the Bank Mark
Data-driven marketing doesn’t need to be difficult. Community Banks of any size can use data-driven techniques to better understand their customers and predict their needs. In this episode, Dan and Chris chat with Dvir Ginsburg and Ilan Flax o
We’re taking a little step back from bank marketing in this episode to talk about a topic that can make us all more successful, professionally and personally: self-care. Chris and Dan get personal and share their own burnout stories, and how t
Defaulting to “Trusted, Local” or “100+ Years in Business” in your bank’s messaging? Many banks think because it’s tried and true, or it’s meaningful to them, that it will also resonate with their customers and prospects. But you could actually
You’re already making a strategic plan (hopefully!) – but you can make it work harder and better with more specificity. In this episode, we discuss the need for specificity when setting goals, defining a target audience, and developing a messa
Chris and Dan chat with Heidi Miget, SVP of Marketing for Midwest BankCentre, a nearly $2.7B community bank with 17 branches and 1 loan production office in the St. Louis region. We talk through how her bank has differentiated itself with a las
In this episode, we dive into the importance of strategy in Google Ads and digital advertising for community banks. With our expertise and experience working with bank clients, we shares valuable insights on how to make digital advertising camp
In this episode we dive into the buzz surrounding artificial intelligence (AI) – and specifically, Generative AI tools like ChatGPT, in the banking industry. AI is here to stay and will be utterly transformative to the financial services indust
Marketing plays a vital role in attracting new customers, but equally important is the need to focus on retaining existing customers – after all, it’s cheaper and often easier! In this episode, Chris and Dan dive deep into the importance of cus
The concept of “work-life balance” has been around for years – but we think it’s time to reframe it and recognize that work and life are not separate, not something to keep in balance. Rather, the focus should be on integrating the two so you
A great brand voice has the same effect as a finely-tuned orchestra playing an unforgettable melody. For your bank, this means memorable differentiation from your competitors. Developing your brand voice involves determining the right tone, co
Connection – with your team, your bank, your customers, and your own self - is the key to great leadership and to creating a truly engaged team. It starts at the top. Your bank’s leadership needs to feel confident in and connected with the valu
Ep 37 - The Secret Sauce of Recruitment Job seekers’ attitudes have shifted dramatically over the last few years – forcing changes to the hiring process. Applicants today have a different view of what they will and won’t accept in the workforc
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