What is the key to pricing your home correctly in today’s market? Let’s go over some key points all sellers need to know.

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Do you know the true importance of proper pricing in today’s market? Today I would like to highlight this critical aspect of the real estate process.

I was recently working with a buyer whose listing we had just had pre-appraised. The appraiser came back with a range of values, which left my client wondering how we should price their home.

As a general rule, my advice to sellers is to place your home’s price as close to market value as possible. There are some areas of our market where demand allows sellers to price above this point, but this is not always the case. Proper pricing requires you to consider all factors of a given market. Being aware of statistics such as the absorption rate for your ZIP code will be key.


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When listing, be as competitive as possible in your approach to the market.
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There is a big difference between being in the market and being on the market. Anyone can place a property on the market for whatever price they want, but that does not mean it will sell. Homes are only worth what buyers are willing to pay, and properties sell based on four factors: location, price, condition, and proper positioning.

Overpricing is the No.1 reason a home may fail to sell. So when listing, be as competitive as possible in your approach to the market.

If you have any other questions, would like more information, or are interested in putting your home on the market, feel free to give me a call or send me an email. I look forward to hearing from you soon.