Che Guevara is a Pop Culture Icon and hero of many politicians and A-List Hollywood celebrities like Barack Obama and Jay Z, who themselves embrace the Identity Politics and Social Justice movements. Wearing Che t-shirts and having his image inked on one's body is a symbol of solidarity with those who fight against the abuse of Power in society. But few really know the real Che and his history of racial bigotry, persecution of the Gay community and mass murder during the Cuban Socialist Revolution. In spite of the historical documentation, the cultural elites proudly embrace Che as a symbol of the struggle against Power in society. It's a profound expression of hipocrisy, that people who embrace the Black Live Matter movement and fight for LGBTQ protection on every level, proudly wear the T-shirt of a man who violently discriminated against the black community and committed any and all members of the gay community into concentration camps in Cuba. Is it ignorance or hipocrisy that drives a love of Che? Or is it simply recognizing that, when it comes to defeating Power, the ends justify the means even if that involves murder and the persecution of the most loved and protected communities?