How to Spend Ad $$ with Danielle Butterfield of Priorities USA
How to Spend Ad $$ with Danielle Butterfield of Priorities USA
How to Spend Ad $$ with Danielle Butterfield of Priorities USA
Campaigns spent $8.5 BILLION on political advertising in the 2020 election cycle. That may seem astonishing, excessive, or even absurd, but if you want to know how campaigns win (and lose), you need to understand ad dollars. Danielle Butterfield is the executive director of Priorities USA – the largest Democratic super PAC. Before Priorities she ran digital advertising campaigns for Hillary Clinton and Barack Obama in 2016 and 2012.
Amanda and Faiz talk with Danielle about the challenge of convincing Democrats to fully fund digital advertising campaigns (as opposed to TV); why Donald Trump does so well online; and why new privacy changes will make it difficult to target voters.
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From The Podcast
Battleground with Amanda Litman and Faiz Shakir
Battleground brings you inside the fight for political power. Hosts Amanda Litman and Faiz Shakir aren't your typical pundits – in fact, they're not pundits at all. They're doing the work day-in and day-out, and have the inside scoop on what's really happening behind the tweets and headlines. Every week, Amanda and Faiz have a wide-ranging, unguarded, and occasionally profanity-laden conversation with reporters, activists, organizers, political scientists, campaign operatives – and even some conservatives – in order to shine a light on the problems we face and figure out how we can fix them. Both bring deep knowledge and experience building grassroots movements for change. Amanda is the co-founder and executive director Run for Something, which recruits and supports young progressives running for local state and local offices, and host of the Run for Something podcast on Dear Media. Faiz was the campaign manager for Bernie Sanders 2020 presidential campaign, and he's the founder of the progressive media non-profit, More Perfect Union. Listen to new episodes each Thursday on your favorite podcast app. Hosted on Acast. See acast.com/privacy for more information.Join Podchaser to...
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