Building awareness of global warming is one thing, but reducing 21 million tonnes of carbon in your production processes is another. Just to be clear, that’s the equivalent of taking 4500 cars off the road each year! Danielle Statham is the Co-founder and Owner of Good Earth Cotton and FibreTrace. Coming out of highschool, she knew she was destined for a life in fashion which led to her realisation of the disconnect between fashion and ethical sourcing. Tune in to hear how Danielle has made the complex problem of traceable and transparent  fibres easier from crop to consumer!