This week on the podcast Matt sits down with Wes Schroll, CEO and founder of Fetch Rewards, Inc. They begin the episode with an overview of Fetch Rewards, which is a mobile shopping platform that rewards shoppers for buying the brands they love. Wes shares insight into how they utilize consumer data from the app to help consumers connect with brands, retailers and restaurants. He also shares how brands work with the company and how they generate ROI for the brands for working with them. He then moves into how they capture and analyze the receipt data that is uploaded from customer receipts to turn it into usable insights on buying behavior, price analysis and more. Wes also highlights the importance of letting the consumer guide you into the future of your business as he touches on how their users led them into the restaurant and gas business. They wrap up the conversation with Wes telling the story of how his company was founded as a sophomore in college and how their first funds were raised through entering and winning higher education business competitions. Wes also lays out the four pillars of their company culture that help them continue this tremendous growth and where they are focused for the future.