Discover the surprising journey of two best friends turned business partners who ventured into the world of mushrooms and created the first-ever mushroom gummies. From kitchen experiments to business therapy, their story is a testament to the power of personal growth in business success. But what's the unexpected twist that almost took down their company entirely? Find out how their unique approach to communication and the surprising benefits of mushrooms transformed their lives and business. Keep reading to uncover the surprising correlation between their personal conflicts and business success.

In this episode, you will be able to:

• Discover the secrets to starting a successful business with family members.
• Uncover the surprising benefits of incorporating mushroom supplements into your wellness routine.
• Overcome the toughest challenges in entrepreneurship with expert tips and strategies.
• Explore the importance of business partnership therapy for improved collaboration and success.
• Learn how to create and grow a thriving wellness company even during the challenges of COVID.

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Connect with Steph and Jake:

www.trytroop.com IG: @trytroop TT: @trytroop

Connect with Sabine:

https://www.sabinekvenberg.com/resources 

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Sabine Kvenberg on Linkedin

Sabine Kvenberg on YouTube

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My special guest is Stephanie Moyal, Jake Mellman

Stephanie Moyal and Jake Mellman, the co-founders of a wellness company, have delved into the world of mushroom supplements with a focus on creating impactful products. Their journey from growing mushrooms in a home closet to crafting the first-ever mushroom gummies in the USA reflects their dedication to innovation and wellness. Stephanie's intrigue into the health benefits of mushrooms, coupled with Jake's resilience during a challenging period, prompted them to explore the potential of mushrooms in reducing stress, boosting energy, and enhancing brain function. Their commitment to sourcing the best mushrooms in America underscores their expertise in the field, offering valuable insights into the benefits of mushroom supplements and product development. Stephanie and Jake's foray into the wellness industry provides aspiring entrepreneurs with a case study in building successful business partnerships and developing products that resonate with consumers.

The key moments in this episode are:
00:00:00 - The Challenges of Starting a Business
00:02:16 - The Birth of Trope and Mushroom Growing
00:08:06 - Transitioning from Hobby to Business
00:11:22 - The Gummy-Making Process
00:15:36 - Financial Sacrifices and Brand Development
00:16:26 - Finding the Right Branding and Storytelling
00:19:36 - Overcoming Challenges in Business
00:25:05 - Importance of Communication and Growth
00:27:14 - Connecting with Try Troop
00:29:16 - Embracing Mushrooms as Natural Medicine