This episode is the second part of the three episodes series about communication and marketing on NASA and the space programs. I had a fantastic conversation with Richard Jurek about George Low, the man who wrote the report on President Kennedy's desk when the administrator was looking for a big project after the Bay of Pigs to turn things around.
Richard, a marketing and public relations executive, is an author and space historian. He is the co-author of the critically acclaimed "Marketing the Moon: The Selling of the Apollo Lunar Program" (MIT Press, 2014) with David Meerman Scott, and a frequent article contributor to the Smithsonian's Air & Space magazine and website. He is a sought-after commentator and speaker on NASA history, especially concerning its historic public affairs efforts and pioneering brand journalism. He has appeared internationally in media outlets such as Forbes, Slate, NBC News, CBS News, Canadian Public Radio, Australian Public Radio, National Public Radio’s Market Place, BackStory with the History Guys, and The Joy Cardin Show. In addition to being a regular guest on the Science Channel’s NASA: Unexplained Files, he is also a consulting producer on the PBS/American Experience mini-series Chasing The Moon (July, 2019) by award-winning filmmaker Robert Stone. Jurek’s latest space history book is The Ultimate Engineer: The Remarkable Life of NASA’s Visionary Leader George M. Low (University of Nebraska Press, 2019).
During this amazing conversation, Richard describes NASA's engineer's fantastic job, responsible for helping the US spaceflight advance and creating a system to ensure safety and excellence during the entire program. He also talked about Low's understanding of branding and how brilliantly he cut through the noise and made his voice being heard in a place where everyone was talking at the same time.
Some Questions I Ask:
In This Episode, You Will Learn:
Resources:
Connect with Richard:
Let's Connect!
Hosted on Acast. See acast.com/privacy for more information.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More