In our latest podcast, we discuss whether or not to include a Cover Letter in your job application. If you do include one, how do you create one that gets you noticed and hired?
To Cover Letter or Not to Cover Letter - That IS the question!
· When researching for this episode I asked the consultant in our business for an honest opinion on whether they read cover letters or not? It wasn’t as cut and dry as you might think - most answered- sometimes.
· However, digging a bit further I found that there is definitely value in a cover letter, if it is great!
Cover letter Vs email
· Your introductory email can actually be a good substitute for a cover letter.
· But I do see value in a really well structured and presented cover letter.
What to avoid
· Generic letter that adds no value
· Don’t make it too long. Nobody likes a rambler
· Mistakes - grammar, spelling, incorrect names etc
Purpose of a cover letter
· With a recruiter - it’s to get you through the door. We become the walking talking version of your cover letter.
If applying direct it can serve a number of purposes:
· You can tell them exactly why you are right for the role
· Gives you the opportunity to showcase your personality
· Can show that you really have researched and understand the company
How to make the cover letter count
· Address is specifically to the person advertising the role
· Tailor the cover letter for every role you are applying for
· Go beyond the platitudes and highlight exactly why you are right for the role
· You might want to play around with layout and design (don’t go crazy with this but make it look really presentable)
· Don’t be afraid to insert personality maybe even humour
We hope this episode inspires you to make your cover letter count! Tune into the full episode and visit www.becomerecruitment.com/podcast for more information and other great episodes.
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