Dominate Your Niche & Burn Down Industry Barriers

Released Thursday, 22nd January 2015
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Have you heard of Dropbox, Evernote, Basecamp, Trello or Highrise? These are results of the boom in the software-as-a-service movement. Software to service is attracting a lot of investment, press, and success.

Bea Hatherley pioneered software-as-a-service with her product Mr. Site.

About Bea:


imageBea started out as a musician before starting Mr. Site. She was trying to create a website for her band, but didn’t know where to start. She had to consider hosting, domain names, and whether to use a Web designer. She came to the following conclusion: Why is it so hard to develop a website?

So she created a one-stop shop for all your website needs. Mr. Site is a jargon-free, easy to use Websitebuilder. Anyone can create a visually appealing and effective website with her affordable product. Mr. Site makes creating a website so simple that people do not need a technical background.

More than half of all small businesses don’t have a Web site. Yet websites show that your professional, you mean business, you are open 24 hours a day, and you can reach people all over the world.

Also, a website needs to be responsive. These days, people are visiting sites on all kinds of devices. Mr. Site helps you to build a site that resizes to fit all devices.

When building a product, make sure to consider customer feedback. Your product is never really finished, you can always improve it.

Being a female entrepreneur in the world of technology is pretty rare. Bea has experienced sexism in various industries, including the tech world. Unfortunately, current technology education is directed more at males than females. However, Mr. Site is mentoring females to take on the technology world.

With it so integral in our lives, girls should be encouraged to learn technology and consider it as a career path.

The tech world is not completely glamorous. You have to work hard to be successful. You have to constantly be one step ahead of the game and be in touch with current trends and technology. But it is definitely an exciting industry.

“All the guys in with tech and girls in tech were all treated like rock gods,” Bea said about when she recently attended a technology conference.

Bea’s Actionable Tips:



  1. Focus on your goal and don’t get diverted by negativity. Keep your head down, and stay the course.

  2. Do not let mistakes knock you off course. Learn from your mistakes, and let them guide you.

  3. If you are developing a product, remember that the customer is the king/queen. Always listen to what customers have to say, and don’t just rely on your instincts.


Top Quotes:



  • “You want your Web sites to automatically respond to whatever device it is being on.”

  • “To any girls who want to get into tech, just go for it. If you’ve got the hunger, the drive, and the passion, I think you can make anything happen regardless of your sex.”

  • “The opportunity is there for everyone.”

  • “If you want to do something, you should just go ahead and do it. And focus on what you want. Don’t let anything put you off.”

  • “Tech isn’t all glitz and glamour, Silicon Valley.”

  • “You gotta love it!”

  • “We need more developer girls.”

  • “If I had a stellar girl’s CV come through my door, I would absolutely just be all over it like a rash.”

  • “There needs to be a culture of nurturing talent.”

  • “We’re all learning from each other all the time.”

  • “I find that my biggest mistakes have actually led to my biggest breakthroughs.”


Guest Links:



Resources:



Key Timestamps:



  • [00:38] Introduction of software to service movement

  • [01:03] Introduction of guest

  • [01:30] Guest’s background

  • [02:05] Guest’s idea for a one-stop shop

  • [03:33] Guest’s technical background

  • [05:11] Current status and future of guest’s product Mr. Site

  • [07:05] Responsive Web sites

  • [08:00] Female entrepreneurs

  • [10:29] Tech world opportunities

  • [10:50] App culture

  • [12:10] Pace of acceleration

  • [14:13] Females and technology education

  • [16:54] Nurturing culture

  • [19:10] Actionable tips for female entrepreneurs

  • [22:37] Launching Mr. Site


Don’t forget, the more you expect from yourself the more you WILL excel!

The post Dominate Your Niche & Burn Down Industry Barriers appeared first on Excellence Expected, by Mark Asquith.

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