How do you pivot from athlete to entrepreneur when life throws a curveball? As he recounts his journey from the Missouri Tigers to the business world, former SEC quarterback Alex Demzcak answers that question. He shares the lessons he learned on the field in his best-selling book "The Sale," which he co-authored with Jon Gordon, and how Proverbs 3:5-6 guided him through the challenges that followed his sports career.

Alex shares his experience of being benched and the resilience required to forge a new path while navigating identity and leadership. Leadership is not defined by titles but by our ability to rise above adversity and grow as individuals. His darkest moments became a period of enlightenment and unexpected encouragement thanks to mentorship and community.

Lastly, we turn the spotlight onto the literary realm, where Alex's company, Streamline Books, has recently celebrated the signing of its 105th author. His insights into the world of publishing demystify the journey from a draft to a polished book ready to make waves in the market. Whether it's turning a dissertation into a compelling narrative or understanding the power of print-on-demand technology, Alex illuminates the intricacies of storytelling and the joy of helping others leave their mark on the world through the written word.

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