1:01

My guest today is Mark B

1:03

Murphy . Ceo of North

1:05

East Private Client

1:07

Group , is an accomplished author

1:09

, speaker and motivator who is revolutionized

1:12

in the financial planning and wealth management industry

1:14

. He helps entrepreneurs achieve

1:16

multi-generational wealth through personalized

1:18

strategies , leveraging a strategic planning

1:21

and financial engineering expertise . He

1:23

helps his ranked team as the number one financial security professional

1:26

in New Jersey and 15th

1:28

nationwide . Additionally , his book

1:30

the Ultimate Investment is the number one bestseller

1:33

and now a new release on Amazon

1:35

. We welcome Mark to the podcast

1:37

. Well , it's so

1:40

good to welcome Mark back to the podcast . How

1:42

are you doing , mark ?

1:43

Very well , I'm honored to be a two-time

1:45

. You know , like Saturday Night Live , you're a five-time

1:48

host as a big deal . I

1:51

guess a two-time guest

1:53

on your podcast is just as

1:55

important .

1:56

It is . It's really important . I don't have a guest

1:58

on often , so you know it's good

2:00

to have you back , Thank you . Thank you , I

2:03

had to change the question because you came on before , so I had

2:06

to add a new opening question for this . This is

2:08

a brand new opening question just for you . All

2:10

right , I'm ready , all

2:12

right . So what's been happening in your life recently

2:15

that you expected

2:17

, didn't expect or didn't

2:19

expect ?

2:21

You know , everything to me is

2:24

BS , it's all BS , it's all

2:26

belief systems . You know , everything

2:28

is to me a belief systems . So I think

2:30

that the thing is that you train your mind

2:32

on the expected to say you

2:35

know , in

2:38

this life you don't get what you want , or you

2:40

don't get what you need , or you don't get what you

2:42

deserve , you get what you expect

2:44

. And so I think for the most part , that

2:47

I sort of train my mind to expect

2:49

good things to happen , to expect

2:51

what I want to happen to happen

2:53

, and sometimes it doesn't , but

2:55

that's the unexpected . But

2:58

I think , if you're being more granular about it , I

3:00

think that you know I've got five kids between

3:03

17 and 25 . And

3:06

I thought that once you kind of raise

3:08

the kids and get them out of the house , our youngest goes to

3:10

college next year . Well , four kids in college , one's

3:13

already graduated . The unexpected

3:15

to me was that I thought , I

3:17

thought that the not the problems would go away , but

3:19

I thought that the parenting would ease up

3:21

from the day to day . And I realized that it's

3:24

. I've never been more

3:26

in the middle of everything and , by the way , most

3:28

of it with great joy , others with some

3:31

. You know , you know the

3:33

things you got to do to be a good parent and the

3:35

discipline and and the problems you

3:37

have to help kids with from time

3:39

to time . But I thought I thought that was unexpected

3:41

. I thought , you know , I thought that my

3:44

not that I would never stop being a parent , but I thought

3:46

a lot of the day to day responsibilities would ease

3:48

up and I think they've just gotten , you know , harder

3:50

You're dealing with , you know , you know

3:52

, and I think the challenge is

3:54

the challenge . I think , when

3:57

you see this unexpected stuff is as

3:59

somebody that is very empathetic

4:01

and solves problems every day

4:04

and that's what I do for a living as

4:07

a , you know , as a key business strategist and critical

4:09

thinker and financial advisor to , to , to to

4:12

folks is you want to go in there and solve

4:14

your kids problems and

4:16

any of the , and oftentimes you have the resources to

4:18

do that . But I think it's

4:20

very , very hard and sometimes I don't do

4:22

it as well as I could , but sometimes

4:24

you've got to step back and let them solve their own problems

4:27

and figure it out for themselves and that's

4:29

how they get strong and you

4:32

know almost like they . They talk about like a , like

4:34

a bird . You know that the way their

4:36

wings get strong so they can fly is to break out of the

4:38

shell . If , if they , you know , if , if

4:40

they , if , if the shells opened other

4:43

than by their own wings , they wind up not being

4:45

able to fly and they get eaten by prey . Because they can't

4:47

fly , they're running around on the ground and

4:50

I try to remember that , but sometimes I

4:52

forget , and so I'm

4:54

, I'm trying to , I'm trying to be a

4:56

better , a better parent by

4:59

sometimes doing less for my kids , not more .

5:02

That makes sense . My kids are getting older

5:04

too , and you're right , parenting never

5:06

goes away , it changes . I

5:09

think the the neat thing about parenting is , you're

5:11

right , you , you have to learn . When

5:13

they were younger , you wanted to kind of teach them and

5:16

do things for them . Now you're kind

5:18

of getting in the middle of , sometimes , relationship

5:21

issues , financial

5:23

planning , futures , decisions

5:25

they're going to make in their first home , their first

5:27

kid , their collage , I mean

5:29

all those things that you didn't think you were going to have to

5:31

decide anymore . Now you're kind of coming alongside

5:33

and you say you're , you're being a coach now , which is more

5:35

than a parent . It's kind of fun in some ways

5:37

If you , if you like that idea of coaching

5:40

them to help them to figure , like you said yourself , figure

5:42

out the answers already inside of them . Right

5:45

, right .

5:46

Yeah , and I think , I think , I think part

5:48

of becoming an adult is being able to

5:51

stand on your own two feet and

5:55

stand up for yourself . And

5:57

, by the way , if I don't do a good job with my kids

5:59

, what shot

6:01

do my grandkids have ?

6:03

Right , exactly , I'm

6:07

always curious people like yourself what

6:09

books have you read in your life that have changed

6:12

your life ? The most ?

6:14

Well , first of all , I think that's an awesome question because

6:16

, clearly , if you wanna

6:18

see what your life looks like in 10 years , it's

6:20

two things it's the books you read and the people you hang

6:23

out with . But so

6:25

I could , and so I consider myself a voracious

6:28

reader , although my

6:30

friends bust me because I had my third

6:32

book out last year , and

6:35

so they always say to me well

6:37

, you've written three books now , that's two more than you've read

6:39

, which is not true

6:41

. So of course I need to then say to them well

6:44

, now that I'm a best-selling author , I've gotta get a better set

6:46

of friends than you . So this will be our last conversation

6:49

. But

6:51

having said that , I think that reading is

6:53

what separates entrepreneurs

6:56

from just people that own a business

6:58

, or entrepreneurs from people who just have a job

7:00

, and so

7:02

I can tell you so many books that made a difference in

7:04

my life . Some books just changed

7:07

how I thought about things , because the problem

7:09

is never the problem , it's how you think about the problem

7:12

. But if I'm looking for specific

7:14

books , like Outliers from

7:16

Malcolm Gladwell was an important book for me

7:18

, and it was an important book for me because

7:20

it made me realize that

7:23

to master a subject you had to put 10,000

7:25

hours in and all of the things

7:27

and the confidence that you needed that . You

7:29

had confidence once you had that , or

7:32

as somebody that has hired and , unfortunately

7:35

, have had to fire people over

7:37

the last 38 or 39 years . The

7:40

book Traction by Gina Wickman was profound

7:43

, and he has a system

7:45

called EOS , the Entrepreneurial Operating

7:47

System , which

7:53

allowed me to get very clear on who

7:55

needed to be an organization . It made me very

7:57

clear that you're not growing a business

7:59

, you're growing people , and

8:01

so then how do I make sure that I've got the right people

8:03

in my organization , which I

8:06

think was terrific ? I think a

8:08

book that came out relatively recently

8:10

that described our business to a tee . I just

8:12

wasn't eloquent enough to write it myself . Meaning

8:17

they laid out was Dan Sullivan had a book with

8:19

a co-author on a book called who

8:22

, not how , and

8:24

because the question that has been asked to

8:26

me probably 10,000 times in some

8:29

form , keith , has been how

8:31

do I grow my income , how do I grow my business

8:33

? How do I grow my freedom of time ? How

8:36

do I grow my freedom of relationships ? How

8:38

do I grow my freedom of purpose , one of the five freedoms

8:40

, and I

8:43

always thought that was the wrong question , that

8:45

the right question should be who

8:48

do we need to collaborate with to grow our income

8:50

, our business , our freedom of time , relationship

8:52

and purpose ? And it allowed

8:54

me to realize that that

8:56

was the key to

9:00

a successful entrepreneurship .

9:03

I could go on .

9:04

I have a hundred favorite books .

9:07

So you've read more than two .

9:09

I continue to read , I

9:11

continue to read . I think

9:13

that you always have an opportunity to learn

9:16

, and I think

9:18

the other thing too is that sometimes it's like

9:20

what are some of the I

9:22

read ? That great book was out

9:25

10 years ago on Genghis Khan , but

9:29

the idea is there was so much learning involved

9:31

in terms of just

9:34

how he operated and he

9:36

and the Mongrels created

9:38

both terror and fear and a culture

9:40

. Not that I want to become

9:43

Genghis Khan , but I think you could learn from

9:45

how they in

9:47

many ways created modern society and

9:52

so , as opposed , I thought it was more . It was a biography

9:54

sort of , where I was a biography

9:56

, but the learning of how I could use

9:58

the practicality in our business and in my

10:00

life made a difference .

10:03

I love that . This is a new

10:05

question too . I love this . I want to talk to

10:07

something like yourself . How would you describe

10:09

your leadership style ? And

10:12

, on top of that also , how does

10:14

that style impact

10:17

the ones , those around you and your business ?

10:22

When I was younger , my leadership style

10:24

was called impatient , and

10:28

it wasn't a very effective style . I think

10:30

it was when

10:33

I realized that the key

10:35

factor in improvement

10:37

was a couple of things . Number one

10:40

is when the clients were always

10:42

numero uno clients could do no wrong

10:44

in my mind and when

10:47

I realized that the people that worked with

10:49

and for me were not only

10:51

as important but in many cases , more important

10:53

than the clients Not that the clients were still not

10:55

numero uno , but when I realized that

10:57

that was a game changer

11:00

in terms of my leadership style . The second thing is

11:02

when I realized that I'm

11:04

always at my best when I'm serving others , and

11:07

so the idea is that when I could use servant

11:09

leadership and lift people up

11:11

and not be the leader because my

11:14

name was on your check or because I was

11:16

the CEO , but my leadership

11:18

came from that , I was pouring

11:20

into people and investing in them , both

11:22

personally and professionally , and I

11:24

was there to help them be the best version

11:27

of themselves , and I was . I was

11:29

help them to , to meet their goals

11:31

and aspirations Then

11:35

I became the kind of leader that I would want to work for and

11:38

that ultimately that maybe early in my career , because I

11:40

had no roadmap or no guide

11:42

to do this . You know , I

11:44

was just kind of fumbling around , but once that

11:46

was a that was like a eureka light bulb

11:48

kind of key moment is that you

11:51

know , who would I want to work for and

11:53

I wanted to become that kind of person that I wanted

11:55

to work for . That people would , would

11:57

, would , lead , would , lead with . The other thing with

11:59

leadership is you've got to be

12:01

the dirtiest key in the office . You know meaning

12:03

that ultimately , you

12:05

can't ask anybody to do

12:07

something that you wouldn't do yourself or have

12:10

not done yourself . Now , maybe some of the tasks

12:12

in my office I'm not doing anymore but

12:14

, technology improvements aside , I did it and

12:17

so I wouldn't ask you to do it , keith , if I wouldn't do it

12:19

myself . This is

12:21

great .

12:23

North house kind of makes a point that for leadership

12:26

you probably don't just have

12:28

one style . You have to kind of adjust

12:30

and adapt to situation . So

12:33

how do you , how does your leadership style , adapt to the

12:35

situations you need at the moment ?

12:38

Well , I think it's I mean part

12:40

of part of its circumstances , but I think part

12:43

of it is that you

12:45

know your super , my superpower

12:47

, might be to be able to read people and

12:49

read what language and what Eugene says , like I

12:52

seem to . You know maybe it's just

12:54

also having done this for so long and

12:56

worked in a business that's people you

12:58

can . You can read a

13:00

few things , you can read what they're saying between

13:02

the lines and you can get the feeling

13:05

on that and you

13:07

know , like , as an example , like like

13:09

you know , I remember , you know a few years , a few

13:11

years ago , people were telling us that this key employee

13:13

was leaving and I kept saying

13:15

, no , they're not leaving and

13:18

they go . No , no , they're leaving , they go , they're not leaving

13:20

, they go and they never . They didn't leave and I go . Well , how

13:22

did you know this ? And I said I knew that

13:24

because they stopped this , they were

13:26

still disagreeing with me . You

13:28

know meaning . If you and I had checked out

13:30

of our relationship , we were like we're

13:32

done , but if you , they still

13:34

care , they still wanted to be there and I still want . You know

13:36

what ? Or , or you know what , even when people say

13:39

the opposite , you know they are leaving because

13:41

of how they behave . And I think part of it is part

13:44

of the guilt as a leader is to find

13:46

out how to get almost like a coach in sports

13:48

, to figure out how to get the best out

13:50

of your people . You know , some people

13:52

, some some people really respond

13:54

well to tough love . Other people get

13:57

paralyzed by it . You know

13:59

, and I think part of it is really trying

14:01

to understand how do you get the best out of people . And

14:03

you know , I think I think part of it is not

14:05

because you have some secret , you

14:08

know playbook on that . I

14:10

think it's really getting to know people in relationships

14:12

and getting to understand how they react to things

14:14

. And I think and I

14:16

think it starts by , you know , showing

14:18

people what a great job looks like . You know

14:20

getting clear on expectations , communicating with

14:22

people and then and then trying to find

14:25

the method to get the very , very best out of it . And

14:27

not the very best out of them because it serves

14:29

you or it serves the business

14:31

, but because they know that

14:33

you have their interest at heart , that

14:35

you know to me that everything must be what we call

14:37

a class three experience . It's

14:39

got to be great for our customer

14:41

. First , it's got to be great for them . Second

14:44

, and it's got to be great for me and the firm . Third , and

14:46

and you know , there's no situation that

14:49

I want to be involved in where

14:51

for you to win I have to lose , or for

14:53

me to win you have to lose . I want to create

14:55

a situation where everybody can do better by

14:58

working together .

15:00

That's great . Well , you can't describing

15:02

a little bit is your company

15:04

culture . How would you define what

15:06

a good company culture looks like ?

15:10

You know , I , you know , I think I think part

15:13

of it is where everybody

15:15

has the same core values . You

15:17

know meaning , meaning there were times

15:19

in my life where I had very smart people

15:21

who worked for me but

15:23

didn't believe in the culture . You

15:26

know that , you know what , and so I was wondering

15:28

why it was a misfit and

15:30

it did . It did not work . And

15:33

I think you know so , like , you know one of the things like people

15:35

say like how do you get people to be so engaged

15:37

and work so hard ? And I would

15:39

say , well , if they weren't working

15:41

hard or engaged , they wouldn't be working here . You

15:48

know me , or you know , or you

15:51

know that that you know what , you know we

15:53

. You know we have a culture . Or you

15:55

know , for me , I'm always at my best I mentioned this

15:57

when I'm serving others . I want people in

16:00

our culture to be there . That's

16:02

the kind of culture that we said I want . We

16:04

want to create an experience for our clients . We want

16:06

to , we want to be emotionally fit . You're

16:08

dealing with people's lives , their money , their most

16:10

sensitive and deepest , darkest secrets . You

16:13

know part of that is you have to be emotionally fit when that

16:15

that occurs . You know , you know

16:17

, you want to , you want to create that , and every time

16:19

we have not been true to that , either

16:21

in hiring or or or

16:24

in in Coaching

16:26

our folks . If they , if they seem to get

16:29

out of , out of a balance with our core

16:31

values , that's when our company take a step

16:33

backward . Backward , I mean . The

16:35

definition to me of

16:38

an unstoppable team is

16:40

when you have your entire team in in

16:42

momentum , and and

16:44

, and , and , and the and . The thing that's

16:46

the hardest part is Is

16:48

that there are very good people

16:51

who are very talented or who you

16:53

have great affection for personally , or who

16:56

do some things so extraordinarily well

16:58

, but there are

17:00

some things that are deal breakers in that place

17:02

because you know , as good as

17:04

they may be , in so many areas , they

17:07

become a cancer to the organization , which

17:10

allows other people to say , well , if that person can get

17:12

away with that or do that , well then why can't

17:14

I ? And that's the beginning of the , of

17:16

the , of the breaking of your culture , and

17:19

so I think you have to . You have to kind of coach

17:21

to people and to say , say

17:24

to them you know , you know , here's who we

17:26

are and here's the kind of organization we're running . If

17:28

this is not the right place for you . Let me help you

17:31

find a place that might be better for you , that

17:33

might tolerate you and

17:35

not showing up on time on a consistent basis

17:37

. Or or you know , or you

17:40

know being great at what you

17:42

do but not being a team player because you know that may be great . Another

17:44

firm , that might be fine . You can work in your little cubicle and

17:46

silo and be a superstar . But here we're

17:48

a collaborative firm . So

17:51

if that's not your , if that's what you do , you're probably

17:53

not going to be successful here . Or

17:56

if you don't wake up every day being totally jazzed by creating

17:58

an experience for

18:01

a client , well then that's

18:03

probably not going to be . You know where you're going to be successful

18:06

. I like that .

18:06

Your specialty is financial planning

18:08

and wealth management as

18:12

you think about that spear of

18:14

your focus , what's been on your

18:16

mind recently as you look at the financial

18:18

landscape of our , of our nation and and as financial

18:20

landscape in general ?

18:22

I think that when

18:25

, when , when I was a kid because I'm , I think I'm older

18:27

than you when I was a kid , I

18:31

used to think I , you know , I

18:33

grew up dumb and broke in some ways . I grew up dumb and broke

18:35

in Suffolk , new York , you

18:37

know , and I used to look up to people that were successful

18:39

and were hard-working . Go , you know what . God

18:42

, that's who I want to be , you know , or

18:44

I want to be that person that

18:46

makes a difference , you know , in this world

18:48

and I , and I'm willing to do whatever it takes

18:50

to go do that . And I think

18:52

the thing that I'm seeing is that there are

18:54

people that we now

18:57

have a culture where people

18:59

who did it with just hard work and and

19:02

you know what , like remember I , you know when , when

19:04

you , when people say I success for you , I go yeah

19:06

, well , any schmuck can make money . Who works three jobs

19:08

, because that's what I did to get here , you know , and

19:12

I don't do that anymore . I mean , you know , I'm not putting in routinely

19:15

75 hour weeks like I

19:17

was before . I'm still working my

19:20

you know what off , but I'm , but

19:22

I'm , you know , I'm not , I'm not working

19:24

, you know , for you know I don't go home

19:26

, take a shower and go back to work , like I did in my 20s

19:28

, you know , or that piece , and I think some

19:30

in some ways , this country , we now

19:33

, we now think that somehow that

19:36

hard work , that somebody gave you something or

19:39

somebody , you know that that hard

19:41

work like so you must have done something wrong to

19:43

be successful . And

19:45

and or

19:47

there should be some shame in being successful

19:50

. And and again , a

19:52

poor person never gave me a job , you

19:54

know I am , and it bothers me

19:56

that people that have just enough Well , you know I'm , I've

19:59

enough for my family go . Well , that makes

20:01

you , keith , if that's who you are and I know that's

20:03

not who you are , but if that's the person

20:05

you are , that makes you the selfish

20:07

, most selfish person in the world to me , because you

20:09

have just enough for yourself and

20:11

no abundance for anybody else . What I

20:14

want to do is I want to help people create abundance so we can

20:16

help change the lives of

20:18

Everybody on the planet for the better . And

20:21

and playing the scarcity game so

20:23

that everybody has less to feel better . It

20:26

is . Is is different and , by the way , I'm not for

20:28

making people feel bad , but I'm for

20:30

a rewarding the very least I'm not

20:33

. I'm not a guy where everybody gets a trophy .

20:37

I Like that trophy though .

20:40

We've been ever . We're gonna issue a participation

20:43

trophy , but we're gonna also issue a trophy

20:45

for the people that are doing the right thing , and

20:47

I think that there's a lot of this work , life balance

20:50

and other things that are just an excuse

20:52

for not for , not for , not for

20:54

not achieving . And then sometimes you'll

20:56

hear people say , well , yeah , well , we , we

20:59

have to be about the greater good , and

21:01

I gotta tell you , I wake up every day

21:03

thinking about the greater good . But

21:06

the only way I can affect the greater good is by creating

21:08

abundance in the world for everybody else . I can't create

21:11

scarcity and that's going to create abundance

21:13

. And and

21:15

I think that we've , we've , we've Misaligned

21:17

our , our kids , because you

21:19

sit back to them , at your kids , and then go . When

21:21

you ask a parent , keith , and you say what do they

21:23

want for their kids , the default

21:26

answer is what do you think ? The default answer I want my kids

21:28

to be better than I was . I

21:31

Would . That would be an acceptable

21:33

answer .

21:33

The answer yeah

21:37

, you know that's true . I think I think my parents

21:39

want a better life for us . I think

21:41

you're right . I think , then , the shift

21:43

is Dennis

22:39

want them to be happy . Which Was

22:41

that mean ?

22:43

Well , first of all , I think , first of all , I want my kids to

22:45

be happy too , but I can't , you can't

22:47

, make somebody happy . That's gonna come

22:49

from within , not from outs , from internally

22:51

, not externally . I want my kids to

22:54

be hard-working , thoughtful , respectful , you

22:56

know it's faith , family service , that's

22:59

what . That's what our core principles

23:01

, found in principle in our family , are , and I

23:04

don't see how you know that making them

23:06

happy is , yeah , I'd want them to be happy , but I don't

23:08

want anybody be unhappy . But

23:10

I think , why would ? How

23:12

is a parent , or how is a boss , or how is a

23:14

friend , or how is a brother

23:16

or or or or a friend

23:19

or a colleague ? How can I , how can I affect

23:21

your happiness ? I

23:23

I can't make you happy , but I can , I

23:26

can give you the tool , the tools to be happy . And I

23:28

think you know goes back to our early conversation . I think

23:30

the joy in life is , is

23:32

the . The joy in life is the journey

23:34

, it's not the arrival .

23:38

So I love what you just said and

23:40

I think there has been a shift in our country

23:43

. And I don't know how

23:45

do we begin to get people to get ? Because

23:47

I just had a guy on my show who's an engineer and

23:50

we had a great conversation about the fact that he

23:52

can't find engineers anymore for his company

23:54

Because the ones coming out are just too

23:56

dumb to be in his company . Because

23:58

somebody told me should be an engineer , but they don't have

24:00

the skills or the passion to be an engineer

24:03

. Well , the smarts to be an engineer . How

24:06

do we get to the point where we have dummy

24:09

down Education

24:11

, to where it is just about happiness or about

24:13

participation trophies , and how do we get back

24:15

to that faith , family

24:18

and focus that you just talked about ?

24:23

You know , I think it's going to be led by entrepreneurs

24:25

like us . Entrepreneurs are

24:27

always on the cutting edge , and

24:29

that's why I'm so passionate To

24:32

help entrepreneurial people create multi-generational

24:34

wealth so that they can help change

24:36

the focus of this , of this country . You

24:39

know , the other thing I think also is in terms of

24:41

the division is that you know

24:43

that some there's got to be somebody

24:45

that can unite this country

24:47

, or there's

24:49

got to be some group of people that can unite this country

24:52

, because I think there

24:54

there's . I think that we are

24:56

politicians and social media and

24:59

and the media itself

25:01

wants to pit one person against the other

25:03

for ratings or for votes or

25:06

for something . And I'm trying to think . I'm

25:08

trying to think About somebody who

25:10

truly not for fully Political

25:13

expediency did the right thing . You

25:16

know , or I . You know I'd be . You know I'd be knocked

25:18

over if Somebody

25:20

on MSNBC gave Donald Trump credit

25:23

for something . And I'd be knocked

25:25

over if somebody on Fox gave Joe Biden credit

25:27

for something . You know that

25:30

he did good . You know that either of them did good . I'd

25:32

be , I'd be , I'd be , I'd be . I probably have a guy

25:34

and have a heart attack right on the spot if

25:36

that occurred . You know , if you know , and I'm , and

25:39

I'm thinking In what

25:41

? In what world do what ? In what world

25:43

are we so polarized that we only report the news

25:45

or spin the news that fits our narrative

25:48

? I don't think that's helpful for anybody

25:50

. You know where's , where's the place where people

25:52

, where people get , actually give you information so you

25:54

can make your own decision . I think we've stopped thinking as

25:57

a country . I think I think we've been fed

25:59

with what , we with what and , by the way , the

26:01

craziest thing to me , when given facts on

26:03

the other side , we dispute the

26:05

facts . You

26:09

know the very fact that that half the country

26:11

, or the entire country , only wants

26:13

to accept what the say

26:16

the Supreme Court or a federal court or

26:18

or or municipal court decide

26:20

, if they agree with the decision .

26:24

Right .

26:26

You know I I think that that's

26:28

that's where we've got to get back to . You

26:31

know respect for for institutions . You respect

26:33

for people . You know you could disagree with

26:35

somebody with what they think , but at the end of

26:37

the day I think we need to all be friends , right

26:40

? and I think you're you're , you

26:42

know , and I think the fact that people saying

26:44

you know , I could never , you know , I

26:46

could you know , I would you know that they , they

26:48

actively , they

26:50

actively Exclude

26:53

people who are different , that's to me just another

26:55

form of discrimination .

26:58

Right , you're exactly right . I Don't

27:00

want to go , but go before I get to answer you . Have you talked

27:03

to you skin about your number one selling book ? Tell us

27:05

about your book again .

27:07

Well , I think it was , it was a book that we

27:09

came back and I said , well , what is

27:11

you know ? What's the most what

27:14

you know , what could we do to bring the

27:16

most abundance back to this country ? And

27:19

I think , ultimately , it was to

27:21

put together a , put together a playbook

27:23

that allows people that

27:26

have an Entrepreneurial

27:28

mindset that this mean they own a business or

27:30

their entrepreneurs , but they've been entrepreneurial mindset to

27:33

create abundance so that

27:36

they would be able to impact the lives

27:38

of everybody that they touched , and

27:40

that the best way to do that was through entrepreneurial

27:42

thinking , and , and , and

27:44

, and , and that we've got a . We

27:47

want to change the narrative of how

27:50

people think , because

27:54

I think I think in the world . I think people think

27:56

that there's a lot of competition and I

27:59

don't think there's a lot of competition . I don't really

28:02

believe in competition , I believe in differentiation

28:04

, and so how do we differentiate

28:06

people from from other places ? Or , you know

28:08

, a lot of people are saying , hey , I just want to seat

28:10

at the table and I'm saying , well , why

28:13

do you want to see to the table ? I want to build my own table

28:15

. Why don't we teach them to build their own table

28:17

and invite other people to their table

28:19

, or you know , remember , it's not the problem , it's how

28:21

you think about the problem . And I

28:25

think that , and I think the other thing we want to do for

28:27

people is we want to . You

28:30

know that so many people have , you

28:32

know , what I described is already listening

28:34

ears , already seeing eyes , because

28:37

the brain is only looking for what

28:39

the you know , what the mind is looking

28:41

for . So how do we train our mind to

28:43

look for other possibilities

28:46

? How do we , how do we train

28:48

people to be be aware and have a different

28:50

Differential in thinking ? And

28:53

so one of the things like I pride myself on

28:55

is is that I see people

28:57

for where they are , or I try to see people

28:59

at least , from where they are , and and you know

29:02

all their , all their great qualities and

29:04

all their flaws and all the other things . But

29:06

I think one of the things that everybody deserves in

29:08

their life is to have one , or

29:10

hopefully many people who

29:12

not only see them where they are but

29:15

could see them at their highest potential and what they could

29:17

be , that we could almost raise

29:19

people to be the very best version of themselves

29:21

, and we can

29:24

work and work every day to do that . You know , you

29:26

know , sometimes that's what you'll hear me when I've not had a good

29:28

day or done . So you know , I say you know , hey

29:30

, you know , you know , hey , mark , you could do better than

29:32

that . That's not the best version of you . You're better than

29:34

that and that's not how you want to . You

29:37

know , it doesn't matter what somebody else did , that's not who

29:39

I want to be . And you know , do

29:41

we ? Are we perfect ? No , I'm far from perfect

29:43

, but I aspire to be perfect

29:46

. I aspire to be better . I aspire to be a better

29:48

version of myself tomorrow than I am today , and

29:50

I think that that's all we can ask for . People and I think too

29:52

many people are have given up or

29:55

or don't have the tools necessary To

29:58

be able to build , come the light in the life that they choose

30:00

, that they , that they wish they could be .

30:02

I love that . I Love

30:04

talking to you , mark you . You are so inspirational

30:06

and just the way you think about things , the way you

30:08

you view other people and the way you want

30:11

to Invest in others so that

30:13

they can invest in others , that we can , like you say , expand

30:15

generational wealth around

30:17

the world . But I

30:19

want to know from you , as you think about the

30:22

impact that you've already had , an Impact

30:25

you're gonna have in the future what

30:27

message do you want to leave with the world

30:30

that long surpasses

30:32

you ?

30:36

You know I'm not the most

30:38

reflective person in the world

30:41

and I think when you think about that

30:43

, you think about death , which is not something I

30:45

control and I'm not looking to happen

30:47

in the near future . Although

30:49

we don't get we don't get out it . Well , nobody

30:51

, none of us get out of here alive . I'd

31:00

like to say there's no right way to do the wrong thing

31:02

. I think that the idea is that

31:04

that

31:11

he made a difference in the live I said it

31:13

earlier before , I sort of been . My mantra

31:15

is like is is

31:18

he made a difference in the lives of all the people

31:20

he touched and

31:22

that and that , and that

31:24

the multiplier effect . There's a money multiplier

31:27

effect that drives

31:29

our economy and I think

31:31

that , hopefully , that that I had my

31:33

small role and a people multiplier

31:36

in that . In that

31:38

what I'm so proud of , keith , is

31:40

I'm proud of not the money we've made

31:42

and the abundance we've created

31:44

and the car I drive or the

31:47

amount of money in my bank account or all those other

31:49

things . I think it's overall all amazing and far

31:51

more than you know a guy who grew up in Suffolk

31:53

, new York , should should have . I

31:58

think that what I'm proudest of is the

32:00

small little things that we've been able

32:02

to do the amount of people we've hired that

32:04

have been able to send their kids to college or

32:07

buy the house they wanted to buy , or to be

32:09

able to take a company and help them to grow

32:11

that company where they created hundreds

32:13

of jobs and then

32:15

that multiplier created hundreds more jobs

32:17

and more abundance , and more about the people multiplier

32:20

, so that everybody's life

32:22

became better because

32:25

of the small little things that you did . That

32:27

, that one little thing , that one little

32:29

thing , one little kindness . Even today , you

32:31

know I you could say something to somebody

32:34

that's nasty and ruin their entire day

32:36

. It happens all the time to

32:38

people , right ? So that's the case . Well

32:40

then , shouldn't it be that you have the

32:42

chance that one kind thing to somebody

32:45

can change their

32:47

outlook for the day and how they respond to other people

32:49

, so that just that one kind word

32:52

that you say to somebody impacts them

32:54

, so that they , instead of them being in a bad mood , they're

32:56

in a great mood to impact five other people

32:58

in their lives that day . Just

33:00

the small little difference that we all make that

33:03

I think they will want to mind . Just you , I'm one

33:05

person on a planet of 7 billion people

33:07

. You're one person . What am I going to do

33:09

? On one level , that's overwhelming

33:11

, but on the other , on the other level

33:14

, it's amazing

33:16

how one person can make a difference

33:18

. You know what ? There's a reason why one of my

33:20

favorite movies . You know I love

33:22

all the mob movies . You know Godfather and good

33:25

fellas and you know all those . You know movies

33:27

like that . I'm a big fan of that . But

33:29

if you are .

33:30

you are from Jersey , so yeah .

33:36

But ? But I'm saying if you really ask what my favorite

33:38

movies are , you know you asked about books is

33:40

my favorite movie ? My favorite movie

33:42

? I love Back to the Future , where you

33:44

know and Michael J Fox is , you know his

33:47

family was , you know , going down the wrong

33:49

direction but just one little thing changed the

33:51

whole trajectory of his family's history . Or

33:53

I like it's a wonderful life . You have to

33:55

see that around Christmas time , where you

33:57

know where Jimmy

34:00

Stewart saw what his life would be like if he wasn't

34:02

on the planet . That's my probably my favorite movie

34:04

of all time . I love my

34:06

one of my fraternity brothers who's probably

34:08

10 years older than I am . Angelo Pizzo wrote

34:10

and directed Rudy and Hoosiers . You

34:14

know where the small little town

34:17

can have all the glory of a large school

34:19

. Or you know Rudy . I mean the ultimate

34:22

underdog story . You know how

34:24

a guy like Rudy could ever play . You know

34:26

a down at Notre Dame is

34:29

. It was almost an unbelievable story if

34:31

it wasn't true . And so I think that

34:34

the idea is that there's always hope and

34:37

there's always hope that when you , when you still have

34:39

hope , you still have the ability to

34:41

succeed .

34:42

I love that . So , Mark , where

34:44

can people find your book the Ultimate Investment

34:47

and connect with you on social media ?

34:49

They can find it on Amazon . They can

34:51

reach me by email at mark underscore

34:54

Murphy at northeastprivatecom and

34:59

, as I said , I'm happy to continue the conversation

35:01

with you anytime or any one of your listeners . And

35:03

you know , as I said , I just want to be

35:05

continued to be known as the

35:08

guy that helps helps people create

35:11

multi-generational wealth . Well

35:13

, Mark , thank you .

35:15

Help them . Keep it Well , mark . Thanks so much

35:17

. I really enjoyed talking to you and , again

35:19

, you always provides my audience with such

35:21

inspirational content

35:23

and advice , so thank you for what you do and blessings

35:26

on helping people to look

35:28

for that next generation and create generational wealth

35:30

in their lives and their lives of their families .

35:32

Well , right back at you , I , you know , I

35:34

, I . It feels good to

35:36

be in the company of a man of such high integrity

35:39

and character , and a man of faith like yourself and

35:42

I , you know . So I consider my , my blessing

35:44

and my honor to spend this time with you . Well

35:46

, thank you , Mark , have a great day . Thank

35:49

you , my friend . Thank you , my friend .